Your ideal client profile (ICP) includes founders, co-founders, CEOs, and Heads of Growth at early-stage SaaS companies, B2B service firms, coaches and consultants. Use filters such as role, company stage, and geography (US, UK, Canada, Australia, India) to focus your search. You can refine this even further by targeting those hiring or with recent funding. Once defined, send your ICP filters to Leadsforge for quick, targeted list generation.

Prioritize real-time signals such as: 1) New funding announcements 2) Job postings for senior roles 3) Product launches or PR wins 4) Recent LinkedIn activity with low engagement Here is why: Reaching out when something changes for your prospect means you’re more likely to catch their attention and offer value right when they need it most.

For best deliverability and authenticity, use Primeforge to manage your personal Google or Outlook inboxes alongside Mailforge for shared sending and automated sequences. Primeforge gives your outbound messages a personal touch that builds trust with founder clients, while Mailforge ensures safe, scalable sending as you grow. Here is why: This setup keeps your personal and campaign sends separated, improves delivery rates, and offers flexibility as you scale.