Custom Strategy

Pelion's personal outbound strategy

We’ll share the exact tools that work best for Pelion in the IoT Connectivity / eSIM & Managed Connectivity to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Pelion should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start by targeting companies similar to your best current customers — those leveraging global IoT connectivity at scale, such as large OEMs, logistics providers, fleet operators, energy, utilities, and industrial automation brands. Focus on the segments where Pelion excels (fleet management, EV charging, industrial deployments) and build your first outreach lists to mirror these high-value users. Here is why: Your proven history with brands like Mitsubishi Electric and Komatsu shows success in complex environments. Approaching similar companies increases conversion odds and message relevance. Use Leadsforge: Select your best existing client or describe your ideal customer profile, then run it through Leadsforge to identify lookalike prospects. This saves time and ensures you find more companies with matching needs.
Competitor Followers
To reach engaged and relevant decision-makers, target those following your competitor or comparable brands on LinkedIn. Identify companies with strong LinkedIn followings in industrial IoT, managed SIM solutions, or global connectivity, then use Leadsforge to quickly pull their follower lists. All you need to do: Share their LinkedIn company page link in Leadsforge and it will find the audience for you.
Ideal Customer Profile
Refine your target audience using the current ICP structure: select decision-makers in connected products, fleet, logistics, technology, and compliance. Use filters for geography (EMEA, North America, APAC), team or department (engineering, operations, product), and company size or deployment scale (enterprise, 1k+ devices, large fleets). You can further refine these criteria in Leadsforge to pinpoint top-fit accounts before exporting final lead lists.
Targeting
Segmentation
Segment your campaigns by: 1) Industry vertical (Fleet, Logistics, Energy, EV Charging, Industrial IoT, Healthcare) 2) Company size (OEMs scaling, large fleet operators) 3) Buyer role (CTO, Head of IoT, Product Manager, Ops Lead) 4) Geography (cluster by region for tailored messaging and campaign pacing) Here is why: Sending highly relevant messages to the right segment ensures decision-makers see your content as timely and specific.
Vertical Slices
Suggest running dedicated campaigns for each major vertical — such as a campaign for EV Charging networks, one for Fleet & Logistics, and one for Industrial IoT/Manufacturing. Each campaign can highlight the challenges Pelion solves like SIM migrations for EV charge-point operators or uptime guarantees for industrial fleets. Tying each campaign to real operational value in that sector increases response rates.
Signals
Monitor and prioritize: 1) Companies announcing 2G/3G sunsetting or migrations 2) Recent funding, product launches, or fleet expansion 3) Job postings for IoT, connectivity, or embedded roles 4) Tenders and RFPs for smart city or EV projects These signals show readiness for a connectivity solution and allow you to time outreach for maximum impact.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge is great for companies of your size selling high-value, technically complex solutions. Use Salesforge to run multi-step, role-based sequences across verticals and geographies. Track replies, automate follow-ups, and control sending pace to maximize engagement across your SDR team. Here is why: Automation ensures no warm lead slips through the cracks and lets you scale effective outreach with one tool.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge helps teams source and validate targeted lists quickly — cutting bounce rates and reducing wasted spend. With Pelion’s enterprise focus, validated data ensures every campaign starts with accurate targeting, from lookalike prospecting to role-based lists. Here is why: When you start with clean, segmented lists, your outreach reputation and results improve dramatically.
Possible combinations
Start with Primeforge to enable prewarmed Google or Microsoft mailboxes for your SDRs and reply handlers. For your pilot, a 12-mailbox base plan covers most needs. As you ramp up volume or need full control, add Infraforge for dedicated infrastructure, giving you long-term deliverability, dedicated IPs, and whitelabel sending domains – ideal for protecting your brand and running larger campaigns. Here is why: Primeforge gets you live with best-in-class inboxes instantly, while Infraforge brings infrastructure-grade reliability and scale.
Available Domains
pelion-connect.com pelion-io.com pelion-sim.com pelion-global.com pelion-ops.com
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

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