Start by targeting companies that resemble your best customers — businesses in the DFW metroplex or wider Texas region that handle high pallet turnover, or regularly need custom and recycled wooden pallets. Leadsforge makes this easy: upload a list of your favorite customers or describe your ideal buyer (such as local manufacturers, distributors, or 3PL facilities) and Leadsforge will help you find lookalike contacts fast. Here is why: Building around your top customer segments steers your campaigns toward higher-performing prospects, maximizing your open and reply rates right from the start.

Want to find prospects who engage with your competitors or similar local pallet providers? Instead of manually searching, use Leadsforge: simply share the LinkedIn company page link of a competitor or industry peer and Leadsforge will automatically identify the network of followers and related contacts you can reach out to. Here is why: Focusing on active followers of relevant pages reveals an audience already interested in pallet solutions, making them warmer targets for your first campaigns.

Segment your outreach by industry (food & beverage, e-commerce, manufacturing, cold storage, 3PLs), company size, and location. Within each group, consider splitting by role (ops, procurement), buying signals (new site openings, recent procurement job posts), and behavior (those mentioning pallet recycling or buyback opportunities on their site or in RFPs). Here is why: Smart segmentation allows you to personalize your message for each micro-audience, dramatically increasing response rates and making your outreach relevant, not generic.

Consider targeting by vertical: for example, focus on food & beverage warehouses that need heat-treated pallets, or e-commerce distribution centers looking for rapid turnaround and buy-back options. Testing your campaign with focused vertical slices lets you quickly figure out which sectors respond best — then you can double down on those niches.