Your Ideal Customer Profile (ICP) should focus on packaging and artwork decision-makers at mid-market and enterprise CPG/pharma brands—including Packaging Managers, Artwork/Production Managers, Brand/Marketing Directors, Quality/Regulatory Managers, Procurement leads, and agencies/printers managing artwork at scale. Target by geography (Spain, UK, France, Germany, Benelux at first), company size (100–1000+ employees), and industry fit. Refine roles to ensure you’re reaching those accountable for time-to-market and compliance. Once you’ve finalized your segments, send them to Leadsforge for contact list building. Here is why: A tightly defined ICP ensures your outbound efforts are focused on buyers with the highest need and budget for your solution.

Prioritize companies that have recently announced packaging changes or product relaunches, issued recalls, posted new packaging/artwork or regulatory roles, or had updates about regulatory changes or retailer compliance deadlines. Supports targeting those actively experiencing the pain points your platform solves. Here is why: Real-time triggers help you reach prospects when they are most likely to have a pressing need, increasing your chances of engagement.

Use Primeforge to provision high-deliverability mailboxes with your Google or Microsoft email accounts, ensuring strong inbox placement from the start. Combine with Mailforge for shared-IP mid-volume campaigns—ideal for early-stage outbound before scaling. As your program grows, consider adding Infraforge to access dedicated infrastructure and whitelabeling, but Mailforge is perfect for your initial campaigns. Here is why: Primeforge and Mailforge give your team an easy, robust email setup that’s designed for excellent deliverability and cost efficiency.