Here's what Township of Mount Holly should do to generate more qualified meetings every month.
Lead generation
Focus first on reaching people and organizations that share characteristics with your best, most engaged residents and local business owners. This means prioritizing households that use online services, property owners actively paying taxes, and businesses that frequently interact with township departments.
Here is why
These are your most active recipients and will benefit the most from timely reminders, event invites, and public notices. Start by targeting these high-value groups to maximize the impact and early engagement of your outbound campaigns.
For growing your business recipient list, you can reach out to organizations that already follow or interact with regional municipality or township government pages on LinkedIn. To do this, simply provide a competitor or neighboring township's company page link and website in Leadsforge. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Keep your main focus on well-defined groups: residents (households), property owners, local business owners, as well as regional institutions and civic groups. Consider further refining by specific department interactions—for example, those who subscribe to Parks & Rec events, or who need Planning & Zoning updates. You can drill down to segment by geography (ZIP, neighborhood), resident or business lifecycle (newcomers vs. long-timers), and by department relevance. After refining your target groups, send this segment info to Leadsforge for advanced audience building.
Targeting
Segment your outreach by:
1) Subscription categories (News, Events, Tonnage, Parks & Rec, Business/UEZ)
2) Geographic areas (ZIP codes, neighborhoods)
3) Recipient type (new residents, longtime property owners, businesses, civic groups)
4) Engagement level (active vs. dormant subscribers)
Here is why
Proper segmentation ensures your messages are highly relevant, boosts trust, and makes your audience more likely to act on township information.
Use your departments as vertical slices: Administration, Finance (for tax reminders), Public Works (for trash/tonnage updates), Parks & Rec (for event info), and Planning & Zoning (for legal board notices). Each can build its sending calendar and templates specific to their services.
Here is why
This keeps communications personalized, helps residents know what to expect, and supports compliance for statutory notices.
Set up automated triggers for:
1) Event reminders: initial and follow-up (e.g., 7 days, 2 days, day-of)
2) Statutory and legal notices: compliance-first, with a follow-up if unopened
3) Payment alerts: for tax or late fee reminders
4) Operational notices: e.g. service outages, tonnage reminders
5) Business and hiring notices: straight to local business owners
Here is why
Automation ensures local residents receive critical updates exactly when they need them, driving better attendance and compliance.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is not recommended for this context as it is designed for outbound sales teams, not municipal engagement. Your best results will come from mailbox-based notifications and automations through Primeforge and Mailforge.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is your best friend if you want to expand to lookalike audiences—such as followers of other townships—or want to import LinkedIn contacts from regional business or civic group pages. This saves you time building lists and boosts your outreach with verified, relevant data.
Primeforge is your go-to for sending official township notices and department emails through trusted Google or Microsoft mailboxes—for both deliverability and security. Mailforge is recommended for newsletters or category-based updates: easy to set up, with automation and shared IPs for modest volumes. For now, there’s no need to use Infraforge except if you drastically scale up—or need a dedicated IP. Stick with Primeforge and Mailforge for trusted, compliant community notifications.
mountholly-notify.com
mounthollyalerts.com
mountholly-events.com
mounthollynj.org
mt-holly-notify.com