To find contacts similar to your best subscribers, start by focusing on the residents, business owners, and community groups who are most engaged (active in events, signing up for updates, responding quickly to notices). Leadsforge can help you find additional people or organizations who match the profiles of your most active community members, ensuring new outreach is relevant and increases the likelihood of engagement. Here is why: Beginning with lookalikes of your most responsive audience increases opt-ins and drives relevant sign-ups for news, tax alerts, and local business information.

If you want to reach residents or local institutions that already follow similar township or nearby municipal pages, use Leadsforge to collect followers from competitor or neighboring township LinkedIn pages. This helps you discover more local stakeholders who are likely interested in your updates. Here is why: These followers have already shown intent to receive local government updates. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your audiences by industry (business type: retail, service, food), size (small vs. mid-sized businesses), location (downtown, specific neighborhoods), and role (resident, owner, manager, volunteer). Assign each segment to the most relevant notification stream—such as event invites for families, compliance reminders for property managers, and policy updates for businesses. Here is why: Broad segmentation ensures each message feels relevant and valuable to recipients, leading to higher engagement rates.

Divide your lists into actionable slices such as: tax/permit communication, community events/RSVPs, emergency alerts, and economic development updates. This makes it easy to personalize by audience type without over-messaging any group.