Custom Strategy

MishiPay's personal outbound strategy

We’ll share the exact tools that work best for MishiPay in the Retail technology / Checkout & POS to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what MishiPay should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start by focusing on your best and most successful customers—retail chains and brands in apparel, electronics, grocery, stadium/venue retail, and specialty stores with 10–500+ locations. Use Leadsforge to find companies that resemble these top clients, targeting decision-makers similar to the ones already benefiting from MishiPay’s modular checkout solutions. Here is why: Prioritizing lookalikes of your most satisfied customers increases your chances of engaging prospects who will see clear, proven value in your offering, making it easier to book initial conversations and pilots.

Competitor Followers

Target followers of your closest competitors to reach decision-makers already interested in retail technology improvements. Simply share the LinkedIn company page link of your competitor in Leadsforge and it will identify their followers for you. Here is why: Competitor followers are actively interested in your industry and will be more receptive to innovative checkout and POS solutions like yours.

Ideal Customer Profile

Refine your target by structuring ICP around teams—such as Retail Operations, Omnichannel, IT/Integrations, Payments, and Store Experience—in retail chains and stores with 10–500+ locations. Further improve targeting by geography (North America, UK/EU, GCC), vertical (apparel, electronics, grocery, stadiums, specialty), and current tech stack (users of Shopify, Oracle/NCR, Elo, Adyen, Verifone, PayPal, etc.) before exporting your tailored list from Leadsforge. Here is why: Segmenting by function, region, and solution fit ensures relevant outreach and boosts conversion rates from cold to warm conversations.

Targeting

Segmentation

Segment your outreach lists by industry (grocery, apparel, electronics, specialty retail, stadium/venue), company size (regional, national, enterprise), and geography (North America, UK/EU, Gulf region), making sure each segment fits your ICP. Here is why: This approach lets you personalize messages and lead with value that directly appeals to each segment’s operational priorities and business goals.

Vertical Slices

Focus on specialized verticals such as stadiums/events venues, multi-location grocery chains, national apparel retailers, and electronics stores. Prioritize targets with upcoming events (like store openings or new venue launches), funding/expansion announcements, or those known to use popular POS/payment integrations. Here is why: Targeting vertical slices with real buying signals allows you to reach prospects right when they are most responsive to POS innovation and checkout solutions.

Signals

Be on the lookout for recent promotions or hiring of Heads of Retail Ops, new store launches, venue inaugurations, retail expansion press releases, tech stack upgrades (new payment/POS partners), major conferences, or retailer funding rounds. Here is why: Acting on event-driven triggers ensures you reach buyers when they are actively considering innovation and can accelerate your sales cycle.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge is perfect for companies scaling outbound and looking to manage large contact lists, automate sequencing, and personalize messaging for higher response rates. It’s ideal for your size and sales motion as it tracks performance and helps refine strategy through real-time analytics.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge is designed to simplify list building: just describe your ideal customer and let the platform source decision-makers across top retail verticals, including those using compatible tech stacks. You’ll save hours on research and quickly build actionable lists for your outbound efforts.

Possible combinations

For mailbox setup, use Primeforge to secure Google or Microsoft mailboxes, which support the best deliverability for critical outreach and high-trust interactions. Combine with Mailforge for shared sending and quick scalability as you start and iterate early campaigns.

Available Domains

mishipayapp.com mishipayhq.com mishipaypos.com mishipaycheckout.com mishipaypilot.com

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

10,000 Active contacts & Emails

Growth plan

200,000

Emails

Cost

800,000

$96 / month

1,000 Personalization credits

Growth plan

200,000

Cost

$130 / month

1,000 Validation credits

Growth plan

319,456

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

2,000 Active contacts & Emails

Tier 12

200,000

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Selected products

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."