Start outbound by focusing on your current best customers or your ideal customer profile. For MetricsCart, this means targeting mid-market to enterprise CPG brands and marketplace managers that already benefit most from your digital shelf and MAP monitoring tools. Leadsforge helps you find similar companies and decision-makers by matching key characteristics, like product SKUs and digital retail presence. Here’s why: Focusing on customer lookalikes increases conversion, since these companies are likely to have the same MAP enforcement and review challenges that your current customers value you for. Use Leadsforge to quickly pull those lists — you can filter by job role, company size, region, and industry to match your best fit clients.

Tap into your competitor’s LinkedIn company pages — you only need to provide the competitor’s company name and website. Leadsforge will handle the rest by finding the key people who follow or are associated with those pages. Here’s what to do: Share your competitor’s LinkedIn company page link in Leadsforge and it will surface the most relevant people for your outreach.

We suggest structuring your campaigns to cover: 1) Industry (CPG, Consumer Electronics, Health & Beauty) 2) Company size (SMB to enterprise) 3) Role/persona (Head of eCommerce, Marketplace Ops, Brand Protection) 4) Location (US first, then UK/EU). Here’s why: Segmenting by these factors allows you to test which verticals and buyer roles are most responsive, improving your targeting with each campaign.

Verticals to prioritize: CPG, Consumer Electronics, Home & Furnishings, Toys, and Health & Beauty. These are all showcased as success stories or client logos on your website—suggesting high fit. Here’s why: Focusing on these segments leverages your strongest case studies and makes personalization easier for outreach sequences.