Start by identifying your happiest or most successful customers – for Meter, these are likely commercial real estate companies, multi-site retail chains, or property managers who saw notable savings after using your platform. Use these examples to guide your targeting of similar companies who face the same challenges managing energy across portfolios. Here is why: Companies that have already benefited from your solution will be ideal benchmarks for targeting lookalikes. Leadsforge allows you to upload your best customer profiles (or describe your ideal customer) and will help you find new prospects who match those attributes.

One quick opportunity is to go after companies following your competitors’ pages on LinkedIn. Find brands offering similar energy or property management solutions, then use Leadsforge to discover followers who are likely decision makers interested in what you offer. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why: Competitor page followers are already self-identifying as interested in your kind of product — this gives you a warm list of prospects to target in your outbound sequences.

Segment prospects by industry type (e.g. property managers, restaurant chains, self-storage operators), company size (number of locations), and role (Director of Ops, Procurement, Facilities, CFO, Sustainability Lead). You can adjust by geography as well. Here is why: Smart segmentation lets you match your message to each group’s pain points — like simplifying procurement for property managers or highlighting bill savings for finance heads — which drives higher response rates.

Organize campaigns by vertical, such as: 1) Commercial real estate portfolios 2) Multi-unit restaurant groups 3) Retail chains with 10+ locations 4) Self-storage or hospitality chains Focus each campaign sequence on the priorities and objections that matter most to that vertical. Here is why: Deep vertical targeting helps you show up as a specialist who understands their business, which builds trust and increases conversions.