Custom Strategy

Mault's personal outbound strategy

We’ll share the exact tools that work best for Mault in the AI governance for developer tooling, security & compliance (B2B SaaS) to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Mault should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
To maximize your outbound impact, start by identifying your top customers or those you imagine as your ideal clients. For Mault, this means targeting regulated companies that already invest heavily in compliance and security, such as fintech, healthcare, and payments firms using security tools like Snyk or Semgrep, or those vocal about their AI adoption. Leadsforge can help you build lists of companies that closely resemble your current best clients or fit your ideal profile by job title, company size, and technology stack. Here is why: Focusing on lookalikes speeds up traction and improves conversion, because those who already value secure, compliant development are much more likely to engage. Create your best customer criteria or imagine your dream account — then Leadsforge will help you find more like them.
Competitor Followers
One smart move is to find people who already follow your competitors’ LinkedIn pages. Target those interested in code governance and compliance vendors like Snyk, GitGuardian, and Semgrep. You just provide the company page name and website, and Leadsforge will do the rest. Here is why: These followers already have an active interest in products like yours, so your outreach is far more likely to connect. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Ideal Customer Profile
Mault’s current structure is exactly right: break down by team/roles (Security, Compliance, Platform, SRE, CISO, VP Engineering), company size (mid-market, enterprise, also fast-growing AI-first startups), and geography (US, UK, EU). You can further refine by looking at the specific regulatory environment — for instance, targeting only companies under GDPR, SOC 2, PCI, or the EU AI Act. Here is why: Focusing on roles and regulation ensures you reach the real decision-makers and buyers with the most urgent compliance needs. You can send these refined criteria directly to Leadsforge to build highly relevant lists.
Targeting
Segmentation
Start by segmenting targets by industry (fintech, healthcare, payments, insurance, defense), company size (50–5,000+ employees), geography (US, UK, EU), and job role (e.g. CISO, Head of Engineering, Compliance Lead). If desired, further segment by growth signals (recent funding, active hiring in security/engineering) or AI adoption signals (developer LLM use in job postings). Here is why: Well-segmented lists let you personalize your messaging for each audience, boosting engagement and helping ensure your emails are welcomed.
Vertical Slices
Slice your outreach by regulatory context: for example, target fintech CISOs with content around SOC 2, GDPR and PCI-DSS, or zero in on healthtech engineering leaders focused on HIPAA and EU AI Act. Use job signals (e.g., engineering platform teams rolling out developer LLM tools) as another vertical slice. Here is why: Vertical-focused messaging proves you understand their day-to-day challenges and regulatory burdens, which builds credibility and makes replies more likely.
Signals
Monitor triggers like fresh funding rounds, upticks in security/engineering hiring, public blog or product updates on AI adoption, regulatory changes, and relevant breach disclosures. Using a solution like Salesforge, you can automate timely outreach based on these signals. Here is why: Connecting right after a trigger event (like funding or new hiring) means your message lands when budgets and priorities are shifting, giving you a first-mover advantage.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge makes it easy to run complex, multi-step outbound sequences toward technical and compliance buyers, combining account-based tactics and personalization at scale. Perfect for B2B SaaS like Mault that needs to reach several stakeholders with tailored touchpoints at each stage. Here is why: It streamlines your workflow, ensures the right contact is engaged at the right time, and tracks engagement so you can adapt your messaging for best results.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is built for building and enriching B2B lists — exactly what you need when selling AI governance to highly-specific buyer personas. With just your criteria (industry, size, role, geography), Leadsforge saves hours by sourcing and verifying contacts and tech stack, making your outreach more relevant and improving deliverability. Here is why: Outbound is only as good as the data quality; Leadsforge gives you the highest quality leads so your team doesn't waste time chasing dead ends.
Possible combinations
For mailbox setup, start with Google or Microsoft mailboxes for best deliverability results. Combine with Primeforge for seamless personalization and scalably high-quality emails. Mailforge is your go-to for initial campaigns, as it handles shared IPs, warm-up, and deliverability monitoring — perfect for a fast and safe start. Only consider moving to Infraforge once you're sending at larger scale and require dedicated IPs and more advanced deliverability control. Here is why: This setup minimizes technical headaches and deliverability risks when beginning outbound, and is a proven fit for companies your size.
Available Domains
maultapp.com getmault.com maulthq.com mault-sec.com maultai.co
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

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