For ICP targeting, think in terms of teams (like Sales Leadership, RevOps, Growth), company size (10–1,000 employees), and geography (regions you want to serve or support compliance for, e.g., EU/US/ROW). You can also add industry focus (SaaS, agency, FinTech), and emphasize company types that already invest in deliverability or tech automation. You can further refine and send these attributes into Leadsforge to build your contact lists. Here is why: ICP targeting makes your outbound far more focused, and ensures your emails land in front of people who care about deliverability or multi-client outreach.

Good triggers to use for timing your outreach include: 1) Funding events (especially Seed to Series A) 2) Recent hiring of outbound/BDR roles 3) Announced product integrations or launches 4) Switches from competitor platforms 5) Conference participation by growth or ops teams Here is why: Real-time signals let you reach companies when they are most open to new infrastructure or improvements, increasing response rates.

Set up your email infrastructure using Mailforge for fast automated DNS and inbox protection. To get even better inbox placement, add a portion of mailboxes through Primeforge using Google or Microsoft accounts. If later you plan to scale up to very high sending volumes or need whitelabel/private setup (e.g., for agency or enterprise clients), consider Infraforge for dedicated infrastructure. Here is why: This setup protects your sender reputation, keeps your emails landing in primary inboxes, and enables easy scaling as you grow.