Here's what Kickstart Digital should do to generate more qualified meetings every month.
Lead generation
Start by focusing your outbound approach on businesses that closely resemble your best customers or your ideal target clients. Leadsforge can help you build these lists quickly based on criteria like industry, size and location.
Here’s why: Targeting companies similar to your happiest clients is likely to get you faster wins and more positive replies. Launch by selecting your top current clients (or dream customers), and use these as a model in Leadsforge to find similar businesses in NZ and Australia.
To find new opportunities, you can target people who follow your competitors’ company pages on LinkedIn. With Leadsforge, you only need to provide the competitor’s company name and website—Leadsforge will handle the rest.
Share their LinkedIn company page link in Leadsforge and it will find their engaged followers for you.
Define your Ideal Customer Profile (ICP) clearly: focus on Auckland and NZ/AU small-to-mid-market companies in ecommerce, retail, hospitality, professional services, and local trades. Home in on marketing managers, heads of marketing, founders, and eCommerce leads at businesses with 5–200 employees. You can further refine your targeting by selecting specific teams, company geography, and more, then send this configuration to Leadsforge.
Targeting
Segment your outreach by layering industry, company size, location, and role. Start with Auckland, then expand to all NZ and Australia. Use audiences such as ecommerce & retail, professional services, hospitality, and local trades—with appropriate job titles identified in your ICP. This approach lets you tailor your messaging to the needs and size of each segment.
Break your campaigns into verticals such as ecommerce/retail, hospitality/tourism, professional services, and trades/home services. This makes it easier to create relevant content for each audience and demonstrate sector-specific expertise that resonates with their needs.
Look for signals like companies launching a new website, advertising open marketing roles, increases in paid search, or pre-holiday campaign planning. Local funding and small business grants can also be powerful triggers for outreach. By monitoring these, your outreach can land at the perfect moment.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge automates your email sequences, lets you personalize at scale, and tracks replies, making it perfect for a small, busy team wanting to maximize every touchpoint. It handles the heavy lifting so you can focus on strategy, creativity, and closing leads.
Here’s why: You get a systemized, organized way to nurture and convert leads with less manual work and better insights.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you richly targeted prospect lists without the hassle—just use filters for geography, industry, company size, or competitor followers. You can build export-ready lists quickly and ensure you’re reaching engaged, relevant decision-makers.
Here’s why: You’ll spend your time talking to the right people, not researching endlessly or relying on stale lists.
For mailbox setup, we recommend using Google or Microsoft mailboxes for optimal deliverability. Pair your domains with Primeforge for easy, AI-powered personalization, and use Mailforge for shared, pre-warmed mailboxes. This setup is fast to deploy and keeps deliverability high for a small team rolling out its first cold campaigns.
kickstartdigitalnz.com
kickstartdigitalmail.com
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kickstartdigital.co
kickstartdigital.io
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