Start by finding your best customers: independent podcasters or small podcast networks who already see some traction but want to drive more downloads and engagement. Look for shows similar to your existing or ideal clients by targeting podcasts with at least 10 episodes and over 3 months running. Leadsforge makes this process simple by discovering similar podcasts or brand-backed shows so you can focus your outreach on those most likely to convert. Here is why: Targeting lookalikes saves you time and ensures the highest chance of a positive response, since these prospects match the audience you already help.

If you want to connect with people who are already interested in podcast growth, you can find the followers of competing consultants, podcast agencies, or audio brands. Just share their LinkedIn company page or website in Leadsforge, and it will surface a prospect list of their engaged audience ready for outreach. Here is why: People following your competitors are actively interested in podcast advice and more likely to be open to a better offer or a fresh perspective.

Consider breaking your audience into vertical slices for more personalized outreach: 1) Early-stage podcasts (3–12 months live, 10–50 episodes) 2) Established podcasts (50+ episodes, 20k+ downloads) 3) Brand/corporate podcasts (marketing or employer branding teams) 4) Podcast agencies seeking growth partners Use Leadsforge to segment by show size, geography, and company type. Here is why: Tailoring your message to each segment's needs and maturity increases engagement and makes your outreach feel relevant—not generic.

- Educational podcasters (edutainment, explainer, interview-based shows) - Branded podcasts by SaaS and education brands - Podcast production companies and small networks - Agencies servicing podcasting brands Here is why: Vertical-specific approaches let you reference industry pain points (e.g., education podcasts needing audience engagement, brands needing proven ROI), boosting credibility and interest.