Refine your Ideal Customer Profile (ICP) by focusing on roles such as Heads of Patient Experience, COOs, Heads of Marketing, and Group IT in multi-site private clinics and small hospital groups. Specify your ICP’s geography (UK first, then EU), their function, and minimum size (focus on groups with 5+ sites or high review sensitivity). Here is why: Well-defined ICP targeting ensures that your outreach is relevant to job titles with decision authority, maximizing your chances for meetings and pilots. You can send these ICP filters into Leadsforge to get a focused list instantly.

Use trigger-based outreach to contact clinics when they are most likely to need your solution: 1) Drops in online reviews or recent negative reviews 2) Announcements of new clinic openings or acquisitions 3) Regulatory audits or accreditation deadlines 4) Hiring of key roles on LinkedIn (quality, COO, marketing) 5) Tech migrations (new EMR or patient feedback tools) Here is why: Triggered outreach feels timely and relevant, making prospects more willing to engage.

To get the best inbox placement and minimize risk, use Mailforge for a fast start with prewarmed mailboxes for your outbound campaigns. When you’re ready to send from multiple Google/Microsoft inboxes with higher deliverability, add Primeforge to your stack. This ensures emails reach decision-makers without getting lost in spam. If you need to scale further or require a dedicated IP for strict healthcare compliance, consider moving to Infraforge for advanced setup. Here is why: Using Primeforge (with Google/Outlook mailboxes) plus Mailforge (prewarmed mailboxes) gives you flexibility, high deliverability, and an easy start—perfect for small healthcare teams.