Your ICP includes grantmakers, philanthropic foundations, CSR teams, referral partners like pediatric clinics and early childhood centers, local employers, volunteer groups, and businesses in the Waco area. Here is why: By clearly defining these segments, you can create focused messages and ensure you’re not overwhelming any one group with irrelevant requests. Start with teams and geography — for example, major local employers with a family support focus, or community foundations in the Waco/Texas region. You can refine targeting based on organization type or partnership history, then send these criteria to Leadsforge for list building.

Use campaign triggers like: 1) New school year (onboarding referral partners and volunteers) 2) Grant/funding deadlines (timing your appeals to foundations with upcoming cycles) 3) New program launches by partners (offering to cross-promote or co-host) 4) Awareness months (child development, nutrition) 5) Local news on family services (offering timely support or collaboration) Here is why: Reaching out when potential partners are already receptive or focused on relevant themes increases the odds of a warm reply.

Primeforge is ideal because it gives you prewarmed Google or Outlook mailboxes, meaning your emails are more likely to avoid spam folders and reach real inboxes — crucial when communicating with sensitive or high-value contacts. Mailforge can be used for simple newsletters or mass volunteer updates when you want to keep those efforts separate from partnership/fundraising outreach.