Your ideal customer profile (ICP) includes e-commerce decision-makers—founders, heads of marketing/growth, or technical leads at stores with $1M–$10M in revenue. Prioritize those using Shopify, WooCommerce, or BigCommerce, and focus on English-speaking markets (US, UK, EU, Australia) to start. Here is why: This approach lets you focus efforts where you’re most likely to book demos and see measurable results, saving time and increasing your ROI. You can further define targeting (company size, platform, geography) and send these parameters to Leadsforge for precise prospect list building.

Watch for tell-tale signs a store might need Meera: 1) Recent migrations (to Shopify or away from older platforms) 2) Big jumps in web traffic (e.g., viral product, seasonal peak) 3) New ad campaigns or budget increases 4) Launch of major new products/SKUs 5) News about funding or aggressive hiring for growth roles Here is why: Contacting leads when something important is happening maximizes chances they’ll want to see your solution in action.

Start with Mailforge for your main sending engine—it’s easy, affordable, and designed for early outbound teams. Combine Mailforge with Primeforge, using Google or Microsoft mailboxes for highly-personalized, deliverable messages and reply monitoring. Here is why: Mailforge gives you great control and volume for general outreach, while Primeforge maximizes inbox placement and captures replies. As you grow and need more scale or dedicated IPs, Infraforge can be layered in, but for now you don’t need it.