Keep your ICP crystal clear: prioritize B2B companies in Brazil with over R$600k annual revenue, especially those with longer sales cycles or advanced digital teams (e.g., manufacturing, tech, export, and software vendors). Focus on titles like Head of Marketing, Head of Growth, CMO, Digital Director, Head of Performance, or agency leads working with Google Ads + WhatsApp/CRM integrations. Here’s why: Tight ICP targeting helps you avoid wasted outreach and boosts your reply and meeting rate since you’re speaking to the exact group who benefits most from your Google Ads + AI solution.

Prioritize reaching out to companies right when they might need you: 1) Recent hiring for Growth/Marketing roles 2) Launches new Google Ads campaigns or big ad spend spikes 3) Expands their sales territory to new regions 4) Competitor activity, like new contract wins or funding Here’s why: Triggers make your approach more relevant and let you mention recent changes or opportunities directly in your emails, making your outreach feel timely and personalized.

For your mailbox setup, combine Google or Microsoft accounts (for maximum deliverability and familiar inboxes) with Primeforge so you benefit from prewarmed sending. Use Mailforge as your main sending platform for a low-volume start and fast setup. You only need to consider Infraforge for dedicated IP or complex scale needs—this isn’t needed until you’re sending 100k+ emails per month or building a much larger outbound motion.