The best way to start is by identifying companies that match your best current customers or your ideal clients. Focus on Series A and B funded startups, high-growth companies hiring in India, and those already trusting similar EOR or payroll providers. Leadsforge can help you find these lookalike companies easily and enrich lists with key decision-makers in your target market. Here is why: Reaching out to companies similar to your current clients increases your chances of success. They’re more likely to understand and value your offering.

One high-impact way to find ready-to-buy leads is by looking at the followers of your direct competitors or established EOR brands. Simply share their LinkedIn company page URL in Leadsforge and it will help you pull a relevant list of engaged prospects interested in EOR services. Here is why: These individuals already show interest in solutions like yours, so outreach is much warmer and more relevant.

Start with these segments: 1) Industry: SaaS, FinTech, e-commerce, staffing, BPO, product engineering 2) Company size: Startups, scaleups, SMBs (10–1,000 employees) 3) Geography: US, UK, UAE, Australia, Canada 4) ICP titles: Head of People, CEO, CTO, Talent Lead, Finance lead Here is why: Segmented campaigns let you test different hooks (cost, compliance, speed) and tailor the message for each audience type.

Look at specific verticals such as VC-backed SaaS companies, US/UK firms opening offices in India, remote-first distributed teams, and staffing agencies moving into tech hiring. These groups often have immediate hiring plans and budget. Here is why: Focusing on strong vertical slices helps you become highly relevant and makes your resource offers (like the India Hiring Guide or Salary Estimator) more compelling.