Start by targeting organizations and leaders who resemble your most successful clients, such as the CHROs or Heads of Leadership Development at major companies like Huawei or Standard Bank. Here is why: Focusing on customer lookalikes enables you to leverage social proof from prior wins, making it easier to start a relevant conversation. Leadsforge lets you pinpoint these targets by role, industry, or even companies similar to your best clients. For your next campaign, consider using Leadsforge to build lists of HR, Innovation, or Talent heads at large companies in finance, telco, tech, and higher education—verticals where you already have case studies.

For a fast way to discover quality prospects, consider reaching out to the followers of competitor or peer company pages in leadership consulting or executive events. Just provide the LinkedIn company page name and website, and Leadsforge will search followers for you. Here is why: These followers are already showing interest in similar services, so your outreach is likely to resonate. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your list by role (CHRO, Talent, Innovation, Events), industry (finance, telco, tech/SaaS, consumer goods, higher ed), and company size (enterprise, large, mid-market). Prioritize companies similar to where you have successful case studies, and time outreach with event planning cycles or new leadership announcements for best results. Here is why: Segmentation maximizes relevance for the recipient and makes personalization much easier—key to higher reply rates. Make sure each segment gets messaging tailored to their function and context.

Within your ideal segments, create focused vertical slices such as: 1) Talent & People leaders in finance (banks, insurance) 2) Innovation heads in telecoms 3) Event/Marketing leads in tech/SaaS companies 4) Leadership/OD teams in higher education institutions Here is why: Narrowing your message to industries where you already have strong results or content assets increases conversion rates. Referencing a case study (e.g., Huawei or Deel) relevant to the same vertical makes your outreach more persuasive.