Start by focusing on your best customers: retail buyers, affiliate creators, and press partners who are already showing good engagement or fit your ideal buyer profile. Leadsforge makes it easy to find similar companies or individuals — just upload a list of your top-performing partners or describe your ideal customer, and Leadsforge will identify more prospects with matching profiles. Here is why: Targeting those who are already engaged (or look like your best ones) tends to significantly boost your success rates, especially when you're founder-led and moving quickly.

Analyze the followers of your key competitors or leading brands in the health supplement and DTC e-commerce space. Leadsforge lets you simply provide the LinkedIn company name and website; it will find potential prospects following those pages for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outbound by the types of partners you want: 1) Retail buyers and wholesale partners, 2) Affiliate creators and influencer partners, 3) Health journalists and podcast hosts, 4) High-intent opted-in consumers. Here is why: Segmenting like this means your outreach is more relevant and personalized, which gets better replies and helps position Monthlees as a premium, founder-driven brand.

Take vertical slices not just by job title but also by business model — for example, boutique supplement retailers, wellness subscription brands, or media platforms targeting health-conscious audiences. Segmenting by both industry and business type (retail vs. creator vs. press) lets you personalize emails based on each recipient's day-to-day priorities.