Start with brands that already love working with Ascend Ops or imagine your ideal D2C client: companies seeing fast growth, need streamlined fulfillment, and operate with $1M–$20M in revenue. Here is why These accounts match the problems you solve best and will resonate with your value proposition. Use Leadsforge to find similar D2C brands by company size, tech stack (e.g., Shopify Plus), or location to quickly build lists of lookalike companies for outreach.

One of the fastest wins is to target people following competitor or adjacent companies in your space. You only need to share the LinkedIn company page of your main competitor or similar service, and Leadsforge will handle the rest—identifying relevant ops or e-commerce leaders among their followers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outbound by: 1) Revenue (e.g., $1M–$5M vs $5M–$20M) 2) Fulfillment model (in-house or 3PL) 3) Platform (Shopify Plus vs custom) 4) Geography (US-first, other English-speaking markets) 5) Recent triggers (funding, hiring, product launches) Here is why Segmentation lets you personalize your email and speak to specific pains—making your message more relevant and increasing your response rates.

Within D2C, you may want to focus on specific categories such as apparel, wellness, or home goods. This helps tailor your story and case studies for each vertical. Here is why Verticalizing messaging based on industry language and pain points will help you connect faster and build instant credibility in your cold outreach.