Start by going after your best clients or the customers you most want to work with—think B2B SaaS founders, agency CEOs, and sales leaders, especially those in early-stage tech, agencies, and consulting. Leadsforge lets you easily find companies that look just like your current best customers. Here’s why: Focusing on companies that resemble your top clients means you’ll see faster results, gather valuable proof points for your playbook, and quickly validate your offer’s fit. Use Leadsforge’s lookalike feature based on your best-case customer profiles to clone your pipeline with similar prospects.

For competitive targeting, build your lead list by focusing on your competitors’ audience. All you need is the company name or their LinkedIn company page—Leadsforge will handle the rest and help you reach active, engaged decision makers from those companies. Here’s how: Share your competitor’s LinkedIn company page link in Leadsforge and it will find the right people for you, opening up a fresh pool of likeminded prospects.

Smart segmentation is a big win for an agency like yours. Start with 2–3 focus industries (SaaS, agencies, consulting) and key titles (CEO, CRO, Head of Sales). Next, break down by company maturity: startups seeking product–market fit, growing SMBs, or larger enterprise accounts. Overlay triggers like recent funding, hiring, or new product launches in Leadsforge to stay relevant and boost response rates. Here’s why: This structure not only maximizes engagement but also lets you test and tailor your message per segment—a must when running pilots for clients who expect repeatable results.

At first, segment by industry vertical (e.g., SaaS, Agencies, Consulting, Financial Services) and by region (US/UK/India). Take one or two slices at a time—like focusing on funded SaaS in the US, or fast-growing digital agencies in the UK. This focused approach lets you test, prove, and iterate quickly. You can expand the slices as outreach ramps or client needs broaden.