A potential sales prospect that has been identified as having a high likelihood of converting into a sale, based on a thorough evaluation by the sales team. An SQO is a lead that has progressed beyond the initial qualification stage and has been assessed as a viable business opportunity ready for detailed sales discussions and negotiation. An SQO typically meets specific criteria, such as having a clearly defined need for the product or service, an appropriate budget, decision-making authority, and a defined timeline for making a purchase. The designation of an SQO helps sales teams prioritize their efforts, focus on high-potential prospects, and allocate resources effectively to close deals.
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