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Back to Glossary

SMTP (Simple Message Transfer Protocol)

A standard communication protocol used for sending and receiving email over the internet. SMTP facilitates the transfer of email messages from a client to an email server and between email servers. It defines the rules and procedures for how email is transmitted from one server to another, ensuring that messages are correctly routed and delivered to the recipient's email server. SMTP operates by establishing a connection between the sender's and recipient's servers, and it uses a series of commands and responses to manage the sending process. While SMTP is primarily responsible for sending email, it is often used in conjunction with other protocols like POP3 or IMAP, which handle receiving and retrieving messages.

Related Terms

Database

An email database stores subscriber details, preferences, and interactions. It helps segment audiences, personalize emails, and measure campaigns. Regular updates and compliance ensure better engagement and conversions.

DKIM (DomainKeys Identified Mail)

DKIM is an email authentication method that uses a digital signature to verify sender identity and prevent spoofing. It enhances security, improves deliverability, and protects domain reputation.

DMARC (Domain-Based Message Authentication, Reporting & Conformance)

DMARC is an email authentication protocol that prevents spoofing and phishing by enforcing SPF and DKIM policies. It improves security, deliverability, and brand protection while providing authentication reports.

DNS (Domain Name System)

DNS is a system that translates domain names into IP addresses, allowing computers to communicate. It enables easy web access by resolving names to addresses through a network of DNS servers.

Email Infrastructure

Email infrastructure includes servers, protocols (SMTP, IMAP, POP), and authentication (DKIM, SPF, DMARC) to manage, send, and receive emails securely, ensuring reliable delivery and optimal performance.
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