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Back to Glossary

Small to Medium-Sized Business (SMB)

A category of businesses characterized by their moderate scale in terms of revenue, employee count, or market reach. SMBs typically fall into a size range defined by factors such as annual revenue or the number of employees, which can vary by country and industry. In general, small businesses often have fewer than 100 employees and generate lower annual revenues, while medium-sized businesses may employ between 100 and 500 people and have higher revenues.

Related Terms

B2B (Business to Business)

B2B (Business-to-Business) refers to transactions between companies, involving larger deals and longer sales cycles. Strategies focus on relationships, value, and solving business clients' specific needs.

B2C (Business to Client)

B2C (Business-to-Consumer) refers to businesses selling directly to individuals. It involves shorter sales cycles, simpler decisions, and marketing focused on personal needs, emotions, and repeat purchases.

D2C (Direct to Consumer)

Direct to Consumer (D2C) is a business model where brands sell directly to customers, bypassing intermediaries. It offers full control over sales, branding, and customer experience, thriving in e-commerce.
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