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Back to Glossary

Shared IP Pool

A group of IP addresses that are used by multiple users or organizations for sending email communications. In this setup, various clients share the same set of IP addresses to send their emails. The shared IP pool is managed by an email service provider (ESP) or a third-party email platform. While sharing IP addresses can be cost-effective and offer scalability, it also means that the sending reputation of each IP address can be influenced by the email practices of all users sharing that pool.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

Dedicated IP

A dedicated IP is an exclusive IP address, offering better reputation control, consistency, and custom authentication. It improves deliverability but shared IPs can benefit smaller or new senders.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

Distributed Infrastructure

A distributed email system spreads resources across multiple servers to improve reliability, scalability, and performance. It enhances deliverability, balances traffic, and ensures service continuity.

Email Infrastructure

Email infrastructure includes servers, protocols (SMTP, IMAP, POP), and authentication (DKIM, SPF, DMARC) to manage, send, and receive emails securely, ensuring reliable delivery and optimal performance.
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