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The process of identifying and reaching out to potential leads or customers who have not previously engaged with the company. In cold email and sales, prospecting involves researching and targeting individuals or organizations that fit the company’s ideal customer profile, and then initiating contact through personalized email outreach, calls, or other methods.

Related Terms

Customer Persona

A customer persona is a semi-fictional profile of an ideal customer based on data and research. It helps businesses tailor marketing, product development, and customer service by understanding needs, behaviors, and preferences.

ICP Coverage

ICP coverage measures how well a company's leads and customers align with its Ideal Customer Profile. High coverage improves conversions and revenue, while low coverage signals misaligned marketing efforts.

Ideal Customer Profile (ICP)

An Ideal Customer Profile (ICP) defines the best-fit customer based on demographics, industry, size, and needs. It helps businesses target promising leads, optimize resources, and drive growth effectively.

Lead Generation

Lead generation is the process of attracting and qualifying potential customers through inbound (content, SEO), outbound (cold email, calls), or allbound methods to build a sales pipeline and drive growth.

Lead Nurturing

The process of developing and maintaining relationships with potential customers throughout the buyer’s journey to guide them towards making a purchase.
Hire
Agent Frank,
To Achieve
10x
Pipeline Coverage

Let Agent Frank handle prospecting, outreach & booking meetings while you focus on closing deals!

24/7 Automated Prospecting
Auto-Pilot & Co-Pilot Modes
Fully Customizable Agent
Available in 20+ Languages
Dedicated Account Manager
Shared Slack Channel
Industry Best Practice Implementation