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Primary Domains

The main domain name used for sending and managing email communications for a business or organization. In cold email campaigns and email infrastructure, the primary domain is the central address domain through which emails are sent, received, and tracked. For example, in the email address "name@company.com," "company.com" is the primary domain. It plays a crucial role in establishing the organization’s identity, ensuring deliverability, and managing sender reputation. Proper management of primary domains involves maintaining good email practices, configuring DNS records, and monitoring for issues like spam filtering and domain reputation to optimize email deliverability and effectiveness.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

Dedicated IP

A dedicated IP is an exclusive IP address, offering better reputation control, consistency, and custom authentication. It improves deliverability but shared IPs can benefit smaller or new senders.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

DKIM (DomainKeys Identified Mail)

DKIM is an email authentication method that uses a digital signature to verify sender identity and prevent spoofing. It enhances security, improves deliverability, and protects domain reputation.

DMARC (Domain-Based Message Authentication, Reporting & Conformance)

DMARC is an email authentication protocol that prevents spoofing and phishing by enforcing SPF and DKIM policies. It improves security, deliverability, and brand protection while providing authentication reports.
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