A type of automated marketing campaign designed to send a series of pre-scheduled, targeted messages to a specific audience over time. These messages, which can include emails, texts, or other forms of communication, are sent based on predetermined triggers, schedules, or user actions, such as sign-ups or engagement with previous content. Drip campaigns aim to nurture leads, guide prospects through the sales funnel, or maintain engagement with existing customers by delivering relevant content and offers at strategic intervals. They are often used to automate communication processes and ensure consistent, personalized interactions with the audience.