A preliminary conversation between a salesperson or service provider and a potential client, aimed at understanding the client’s needs, challenges, and goals. The primary objective of a discovery call is to gather essential information to determine whether there is a mutual fit and to outline how the offered solution or service can address the client’s specific requirements. During a discovery call, the salesperson or provider typically explores the client's current situation, pain points, and objectives, while also providing an overview of their own offerings. This call helps to establish rapport, qualify the lead, and set the stage for more detailed discussions or follow-up meetings, ultimately aiding in the development of a tailored proposal or solution.