Conversion Rate

A key performance metric that measures the percentage of email recipients who take a desired action after clicking on a link within an email. This action could include making a purchase, filling out a form, signing up for a newsletter, or any other goal defined by the email campaign. The conversion rate is calculated by dividing the number of conversions by the number of delivered emails, then multiplying by 100.

Related Terms

Bounce Rate

Email bounce rate measures the percentage of undelivered emails. A high rate signals list quality or sender issues. Reducing bounces improves deliverability and ensures a healthier email campaign.

Click-Through Rate (CTR)

Click-Through Rate (CTR) measures the percentage of email recipients who click links. It indicates engagement and campaign effectiveness, helping optimize content, design, and CTAs for better performance.

Customer Churn (Churn Rate)

Churn rate measures the percentage of customers who leave a business over time. It's key for retention and growth, calculated as lost customers divided by starting customers, then multiplied by 100.

Interest Rate

The percentage of recipients who show engagement or interaction with an email campaign relative to the total number of emails delivered.

Open Rate

Open rate measures the percentage of recipients who open an email, indicating engagement. It's calculated as opened emails divided by delivered emails (excluding bounces), then multiplied by 100.

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