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Back to Glossary

API (Application Programming Interface)

A set of rules, protocols, and tools that allow different software applications to communicate and interact with each other. An API defines the methods and data formats that developers can use to request and exchange information between systems. It acts as an intermediary that enables various software components, such as operating systems, libraries, or web services, to function together seamlessly. By providing standard interfaces, APIs facilitate integration, enhance functionality, and promote the development of new applications and services. They are essential in modern software development, enabling the creation of complex systems by leveraging existing technologies and services.

Related Terms

Database

An email database stores subscriber details, preferences, and interactions. It helps segment audiences, personalize emails, and measure campaigns. Regular updates and compliance ensure better engagement and conversions.

Domains

A domain is a human-readable web address that helps users access websites without needing IP addresses. It consists of a unique name (SLD) and an extension (TLD) like .com, .org, or .net, managed by DNS.

Email Infrastructure

Email infrastructure includes servers, protocols (SMTP, IMAP, POP), and authentication (DKIM, SPF, DMARC) to manage, send, and receive emails securely, ensuring reliable delivery and optimal performance.

IP (Internet Protocol)

IP is a communication protocol that assigns addresses to devices, enabling data transmission and routing over networks, ensuring data packets reach the correct destination efficiently.

POP (Post Office Protocol)

POP is an email protocol that downloads messages from a server to a device, often removing them from the server. It enables offline access but limits multi-device synchronization. POP3 is the most common version.
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