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Account Executive (AE)

Account Executive (AE) is a sales professional responsible for managing relationships with qualified prospects and turning them into paying customers. Once leads have been identified and warmed up - often by SDRs or ADRs - the AE steps in to run discovery calls, present solutions, handle objections, negotiate terms, and ultimately close the deal.

But the AE’s role doesn’t always end with the sale. In many companies, AEs also stay involved post-sale to ensure a smooth handoff to customer success or to nurture long-term account growth.

In short, AEs are closers - but the best ones aren’t just dealmakers. They’re trusted advisors who understand customer needs and know how to align their product with real business value.

Related Terms

Account Based Selling (ABS)

Account-Based Selling (ABS) focuses on high-value accounts with personalized outreach. Sales, marketing, and customer success align to build strong relationships, boost conversions, and drive long-term revenue growth.

Account Development Representative (ADR)

A sales role focused on identifying, engaging, and qualifying potential accounts that fit a company’s ideal customer profile - usually in the B2B space.

Sales Qualification

Sales qualification evaluates if a lead fits key criteria like need, budget, authority, and timeline. Using frameworks like BANT or CHAMP, it helps prioritize high-potential prospects for conversion.

SQL (Sales Qualified Lead)

A Sales Qualified Lead (SQL) is a prospect ready for direct sales engagement, meeting criteria like interest, budget, and authority, increasing the likelihood of conversion and improving sales efficiency.
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