Top 15 LinkedIn Marketing Tools Used by B2B Teams

Most B2B teams use LinkedIn today to find leads, start conversations, book calls, and win customers.

The hard part isn’t knowing who to reach — it’s doing it every day without wasting time. Manually searching for prospects, sending messages, tracking replies, and posting content quickly becomes slow and messy.

This is why many teams use LinkedIn marketing tools. They help you:

• find the right ICP
  
  
• send outreach and follow-ups
  
  
• post content on time
  
  
• track replies
  
  
• stay organized

In this blog, we’re sharing the top 15 LinkedIn marketing tools B2B teams use in 2026 to make LinkedIn faster, cleaner, and more effective for sales and marketing.

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TL;DR - Top 15 LinkedIn Marketing Tools Used by B2B Teams

1. Salesforge – Best for multi-channel LinkedIn + email outreach with AI personalization
   
   
2. LinkedIn Sales Navigator – Ideal for advanced B2B lead targeting and decision-maker search
   
   
3. Dux-Soup – Best for automated LinkedIn lead generation and messaging workflows
   
   
4. LinkedHelper – Great for customizable LinkedIn funnels and CRM-style outreach
   
   
5. Expandi – Best for cloud-based LinkedIn outreach campaigns at scale
   
   
6. Dripify – Ideal for drip-style LinkedIn outreach and email sequencing
   
   
7. Waalaxy – Great for simple LinkedIn automation with invites and follow-ups
   
   
8. Zopto – Best for SDR teams needing automated LinkedIn lead generation
   
   
9. Octopus CRM – Ideal for all-in-one LinkedIn automation with funnels and analytics
   
   
10. HeyReach – Best for managing multi-account LinkedIn outreach for teams
    
    
11. Buffer – Great for scheduling LinkedIn posts across profiles and company pages
    
    
12. Taplio – Best for AI-assisted LinkedIn content, scheduling, and analytics
    
    
13. Clay – Ideal for data enrichment and building accurate LinkedIn lead lists
    
    
14. Crystal – Great for personality insights to personalize outreach messages
    
    
15. AuthoredUp – Best for writing, formatting, and analyzing LinkedIn posts
    

Why B2B Teams Use LinkedIn for Marketing & Sales

B2B teams use LinkedIn because that’s where their buyers are.

When someone needs a tool, service, or vendor at work, they often check LinkedIn first. 

The platform is built for business conversations, so it naturally fits sales and marketing.

Here are the main reasons B2B teams rely on LinkedIn:

• LinkedIn has high buyer intent. People come to LinkedIn to learn, find solutions, and make business decisions.
  
  
• Teams can reach real decision makers. It’s easier to contact founders, CEOs, VPs, and managers directly without gatekeepers.
  
  
• Profiles have accurate business data. Job titles, companies, and industries are usually up to date, which helps with clean targeting.
  
  
• It gets better reply rates than cold email alone. When someone sees your profile or content first, outreach feels more trusted.
  
  
• It works for both inbound and outbound. Marketing builds brand and inbound leads while sales runs outbound in the same place.

This mix of intent, access, and trust is why LinkedIn has become a core channel for B2B growth.

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Types of LinkedIn Marketing Tools

LinkedIn tools are used for different parts of the job, finding the right people, reaching out, posting content, and writing better messages. 

Here’s a simple breakdown:

How We Evaluated the Best LinkedIn Marketing Tools

To find the best LinkedIn marketing tools, we focused on what actually matters when you use LinkedIn for content, branding, and audience growth.

We wanted tools that fit real workflows and don’t waste your time.

Here’s what we looked at:

• Marketing use cases, to check if the tool helps with real LinkedIn jobs like finding the right audience, posting content, or tracking results.
  
  
• Ease of use, to make sure you can set it up fast without complex onboarding or tutorials.
  
  
• Audience targeting, to see if the tool helps you understand your ICP (industry, role, company, etc.) so your content reaches the right people.
  
  
• Content and scheduling, to confirm it supports drafting posts, planning ahead, and staying consistent.
  
  
• Analytics, to check if you can measure reach, engagement, and follower growth without guesswork.
  
  
• Personalization, to see if it helps you comment, reply, or message in a natural way instead of sounding robotic.
  
  
• Pricing, to make sure the plans make sense for solo marketers, small teams, and larger companies.

Each tool was reviewed based on how well it supports LinkedIn marketing day-to-day.

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1. Salesforge - AI-Assisted LinkedIn Outreach & Messaging Platform

Salesforge is an AI-driven outbound platform that helps B2B teams reach buyers on LinkedIn and email. 

It combines LinkedIn automation, AI personalization, inbox management, and deliverability tools so marketing and sales teams can get more replies and book more meetings without heavy manual work.

It includes safe LinkedIn messaging, unlimited sender scaling, inbox warm-up, CRM integrations, and AI SDR automation that make LinkedIn outreach faster, more human, and more effective.

Here’s what you get with Salesforge:

• LinkedIn & Email Sequences to automate connection requests, messages, comments, and email steps inside one campaign.
  
  
• Unlimited LinkedIn Senders so teams and agencies can scale outreach without seat-based pricing.
  
  
• Primebox™ Unified Inbox to manage and reply to all LinkedIn and email conversations in one dashboard.
  
  
• Smart Mailbox Rotation to distribute sending across multiple inboxes and keep deliverability safe.
  
  
• Email Infrastructure Add-Ons via Mailforge, Infraforge, and Primeforge for advanced deliverability and domain control.

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Pros and Cons of Salesforge

Salesforge Pricing

• Pro - $48/month, includes 1,000 active contacts, 5,000 emails/month, unlimited mailboxes, unlimited warm-up, Primebox unified inbox, sentiment analysis, and live chat support.
  
  
• Growth - $96/month, includes everything in Pro plus 10,000 active contacts, 50,000 emails/month, unlimited users, unlimited LinkedIn senders, A/B testing, multi-language sequences, API access, advanced settings, and priority support.
  
  
• Agent Frank - $499/month (billed quarterly), AI SDR add-on that handles automated prospecting, messaging, follow-ups, and booking, with access to a large contact search engine and dedicated onboarding.
  

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2. LinkedIn Sales Navigator - AI-Powered B2B Prospecting & Lead Targeting Tool

LinkedIn Sales Navigator is LinkedIn’s official B2B sales platform built to help sellers and marketers find the right buyers, research accounts, and open conversations directly on LinkedIn. 

It uses advanced filters, buyer intent signals, InMail, and CRM integrations to support outbound workflows and pipeline building.

It helps you find the right accounts, identify decision-makers, track buyer changes, and start personalized conversations using verified LinkedIn data.

Here’s what you get with LinkedIn Sales Navigator:

• Buyer & Account Alerts that notify you about job changes, promotions, content interactions, and other signals so you can engage at the right moment.
  
  
• InMail Messaging to contact decision-makers even when you aren’t connected on LinkedIn.
  
  
• Lead & Account Recommendations based on your ICP, giving you new prospects daily.
  
  
• Account Pages & Lead Pages to research companies, roles, headcount changes, and mutual connections.
  
  
• AI Features (Account IQ & Lead IQ) to get insights and summaries about accounts without manual research (Advanced + Advanced Plus only).
  

LinkedIn Sales Navigator Pricing

• Core - $119.99/month per user (or $1,079.88/year with savings), Best for individual sellers and solo consultants.
  
  
• Advanced - $159.99/month per user (or $1,799.88/year with savings), Best for sales teams that need collaboration and AI insights.
  
  
• Advanced Plus - Custom Pricing (Request Demo), Best for enterprise teams that need deep CRM integrations and admin controls.
  

Pricing varies by region and currency. Free trials available for Core and Advanced (for eligible accounts).

Pros and Cons of LinkedIn Sales Navigator

3. Dux-Soup - LinkedIn Automation & Outreach Tool for Lead Generation

Dux-Soup is a LinkedIn automation tool that helps sales and marketing teams find prospects, send connection requests, follow up, and manage outreach at scale. 

It runs on top of your native LinkedIn, Sales Navigator, or Recruiter account and automates many repetitive LinkedIn tasks so you can focus on conversations and closing deals.

It has both browser-based and cloud-based automation options, and is used by agencies, sales teams, founders, and solo operators to grow their pipeline from LinkedIn.

Here’s what you get with Dux-Soup:

• Automated LinkedIn Actions such as connection requests, profile visits, follows, endorsements, InMail, and direct messages with custom delays and personalization.
  
  
• Drip Campaigns for LinkedIn that let you build multi-step outreach flows (connect → message → follow-up) and stop automatically when someone replies.
  
  
• Sales Navigator & Recruiter Support so you can target better audiences and enroll leads directly from advanced LinkedIn searches.
  
  
• Cloud or Browser Deployment where cloud runs 24/7 without keeping your computer on, and browser runs locally via Chrome extension.
  

Dux-Soup Pricing

Pricing below is for individual and team plans, billed monthly unless otherwise noted:

• Pro - $14.99/month, send connection requests, messages, profile visits, endorsements, tagging, CSV exports, and basic automation.
  
  
• Turbo - $55/month, everything in Pro plus unlimited drip campaigns, lead management dashboard, campaign stats, central inbox, CRM integrations, and shared team campaigns.
  
  
• Cloud - $99/month, everything in Turbo plus cloud-based automation, monitored infrastructure, security features, and 24/7 campaign execution.
  
  
• Turbo Team - from $55/seat/month (lower if annual), shared targeting, team campaign management, no duplicate outreach to the same prospect.
  
  
• Cloud Team - from $99/seat/month (lower if annual), cloud automation for teams that need scale and account safety.
  
  
• Cloud Agency - $371/month, central dashboard for managing multiple client LinkedIn accounts, unlimited campaigns, priority support, and High-Flyer status.
  

Pros and Cons of Dux-Soup

4. LinkedHelper - Advanced LinkedIn Automation Tool for Lead Generation & Marketing Funnels

LinkedHelper is a downloadable LinkedIn automation tool used by B2B marketers, sales teams, and agencies to turn LinkedIn into a lead generation channel. 

It helps you build campaigns, send multi-step message sequences, engage with posts, scrape data, manage contacts in a built-in CRM, and integrate LinkedIn leads into your marketing stack.

Here’s what you get with LinkedHelper:

• Multi-step LinkedIn Outreach Campaigns with custom funnels, delays, reply detection, and drip messaging to move prospects through your pipeline.
  
  
• Automated LinkedIn Actions such as invites, InMail, follow-up messages, profile visits, likes, comments, endorsements, group/event outreach, and page invitations.
  
  
• Built-in LinkedHelper CRM where you store LinkedIn leads, track funnel history, add notes/tags, segment contacts, and manage follow-ups.
  
  
• Email Finder for 2nd/3rd Degree Leads included with credits (Standard: 610 / Pro: 3,200) so marketers can build email databases for multi-channel outreach.
  
  
• It works with All LinkedIn Plans including Basic, Premium, Sales Navigator, and Recruiter.
  

LinkedHelper Pricing

Pricing is per license, billed monthly. Same license can be switched between accounts, but not used simultaneously.

• Trial - Free (14 days), full feature access for testing.
  
  
• Standard - $15/month, core automation features for inviting, messaging, scraping, and basic outreach.
  
  
• Pro - $45/month, advanced outreach funnels, email finder credits, CRM sync, full automation features, and marketing workflows.

Local tax may apply depending on region.

Pros and Cons of LinkedHelper 

5. Expandi – Cloud-Based LinkedIn Outreach & Automation Tool

Expandi is a cloud-based LinkedIn automation tool that helps B2B teams send connection requests, follow-ups, and messages safely on LinkedIn.

It is mainly used for cold outreach, campaign sequences, and personalized LinkedIn engagement without risking account safety.

Here’s what you get with Expandi

• Automated LinkedIn Sequences to send connection requests, messages, follow-ups, profile visits, and endorsements through one campaign.
  
  
• Smart Inbox to manage all LinkedIn replies, sort leads, and handle messaging in one unified feed.
  
  
• Dynamic Personalization (Hyperise-style Images & GIFs) to send personalized visuals in LinkedIn messages and InMails.
  
  
• Smart Limits & Time Delays to mimic human behavior and reduce the risk of account blocks/restrictions.
  
  
• Account Safety Features including IP rotation, daily caps, and random delays to stay within LinkedIn rules.

Expandi Pricing

• Business plan– $99/month per month, includes: Full automation features, Smart inbox, Dynamic personalization, API & webhooks, Campaign builder, Free onboarding & support
  
  
• Expandi does offer custom plan as well. For exact pricing, you can talk to their sales.

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Pros and Cons of Expandi

6. Dripify – LinkedIn Outreach and Email Sequencing Tool

Dripify is a LinkedIn automation and email outreach tool built for sales teams, agencies, and recruiters who want to run high-volume outreach without doing everything manually.

It focuses on LinkedIn actions (connect, message, view, endorse), email finder, email outreach, drip sequences, personalization, and analytics, so teams can reach more prospects and close more deals with less time spent messaging.

Here’s what you get with Dripify:

• LinkedIn & Email Drip Sequences to automate invites, messages, follow-ups, and email steps inside one campaign.
  
  
• Email Finder and Validation to find corporate emails and avoid bounce issues during cold outreach.
  
  
• Personalization Variables to make messages less “bot-like” and improve response rates.
  
  
• Inbox for Leads to reply to LinkedIn and email messages inside Dripify.
  
  
• Team Workspace to manage multiple LinkedIn accounts in one dashboard.

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Dripify Pricing

• Basic – $59/user/month, includes LinkedIn + email sequences, email finder, 1 drip campaign, limited daily quotas, advanced analytics, built-in LinkedIn safety, and support.
  
  
• Pro – $79/user/month, includes everything in Basic plus unlimited campaigns, full quotas, dedicated inbox, CSV export, and webhook integration.
  
  
• Advanced – $99/user/month, includes everything in Pro plus team management, stronger safety rules, and lead tagging.
  
  
• Enterprise – Custom Pricing, designed for big teams with premium onboarding, success manager, and custom support.
  

Pros and Cons of Dripify

7. Waalaxy – LinkedIn Automation & Multichannel Prospecting Tool

Waalaxy is a LinkedIn automation tool that helps marketers send invites, messages, follow-ups, and cold emails.

It focuses on simple setup, Chrome-based automation, and prebuilt sequences so beginners can start outreach with little technical work.

Here are the key features of Waalaxy:

• LinkedIn Invitations & Messages to automate outreach so marketers can grow their network and start more conversations.
  
  
• Follow-up Sequences to automatically send reminders to prospects who don’t reply, helping increase response rates.
  
  
• Email Finder to enrich leads with verified business emails so marketers can move from LinkedIn to email when needed.
  
  
• Multichannel Outreach to combine LinkedIn + email steps in one sequence for higher reply rates.
  
  
• Team Prospecting Dashboard to share leads, avoid duplicates, and manage campaigns across multiple seats.

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Waalaxy Pricing

• Pro - $43/user/month, 300 invites/month, automated follow-ups, unlimited campaigns, reply detection, CRM sync, CSV import/export, 25 email finder credits, basic support.
  
  
• Advanced - $88/user/month, Everything in Pro + 800 invites/month, +500 extra actions, and live chat support.
  
  
• Business - $131/user/month, Everything in Advanced + cold email sequences, automated email follow-ups, multiple sender accounts, 500 email finder credits, priority support.
  
  
• Enterprise - Custom, 800 invites/month, team workspace, volume discounts, unified billing, multi-account imports, analytics, onboarding.
  
  
• Add-On: LinkedIn Inbox (optional), Templates, scheduled follow-ups, tagging, CRM export, and reply analysis (coming soon).
  

Pros and Cons of Waalaxy

8. Zopto – Omni-Channel LinkedIn and Email Lead Gen Platform

Zopto is an AI-powered outbound tool that helps B2B teams get leads through LinkedIn + email outreach.

It includes LinkedIn automation, email outreach, AI templates, post scheduling, reporting, CRM sync, and agency tools, so teams can run outreach at scale.

Here’s what you get with Zopto:

• LinkedIn and Email Campaigns to send LinkedIn invites, InMails, profile views, post engagement, and follow-up emails in one sequence.
  
  
• AI Assistant (Zhoo) to build campaigns, write messages, manage inbox replies, and generate templates.
  
  
• LinkedIn Post Scheduler to grow brand presence and stay in front of prospects.
  
  
• LinkedIn Enhancements like profile views, endorsements, group/event campaigns, webinar attendee campaigns, and “who viewed your profile” campaigns.
  

Zopto Pricing

• Basic - $197/month (1 account), includes omni-channel sequences, 5,000 email contacts/month included, email enrichment + verification, automated LinkedIn actions (views, follows, endorsements, post engagement), post scheduler, ChatGPT-4 templates, CRM integrations (HubSpot + Salesforce).
  
  
• Pro - $297/month (1 account), includes everything in Basic plus AI campaign builder, AI template map library, AI-generated responses, AI sentiment analysis, AI LinkedIn post scheduling, and AI customer personas.
  
  
• Agency & Enterprise Basic - from $156/user/month (minimum 2 users), includes everything in Basic plus agency dashboard, multi-user management, individual user settings, and optional premium white-label upgrade (one-time $997) with global inbox.
  
  
• Agency & Enterprise Pro - from $237/user/month (minimum 2 users), includes everything in Agency & Enterprise Basic plus all Pro AI features (AI responses, AI campaigns, AI personas).
  

Pros and Cons of Zopto

9. Octopus CRM - Simple LinkedIn Automation & Prospecting Tool

Octopus CRM is a lightweight LinkedIn automation tool that helps users send connection requests, messages, profile visits, and skill endorsements in bulk.

It focuses on automating LinkedIn actions so users can grow connections, warm up leads, and move prospects through basic LinkedIn funnels.

Here’s what you get with Octopus CRM:

• Auto Connection Requests to send personalized invites to targeted LinkedIn users in bulk.
  
  
• Auto Skill Endorsements for warming up new connections and increasing profile engagement.
  
  
• Auto Profile Views to boost visibility and trigger profile views back.
  
  
• LinkedIn Analytics Dashboard to track invites, responses, SSI score, and campaign stats.
  
  
• Email-Based Invites to bypass LinkedIn’s weekly invite limits safely.
  
  
• It works with All LinkedIn Account Types (Free, Premium, Sales Navigator, Recruiter Lite).
  

Octopus CRM Pricing

• Starter - $6.99/month, auto invites, bulk messaging, profile views, endorsements, basic CRM, funnels, CSV export/import, compatible with LinkedIn + Sales Navigator.
  
  
• Pro - $9.99/month, everything in Starter with higher limits and extended features, compatible with LinkedIn + Sales Navigator.
  
  
• Advanced - $14.99/month, everything in Pro plus more advanced usage and safety controls, compatible with LinkedIn + Sales Navigator.
  
  
• Unlimited - $24.99/month, everything in Advanced plus full compatibility with Premium, Sales Navigator & Recruiter, activity control, and highest usage flexibility.

Pros and Cons of Octopus CRM

10. HeyReach - LinkedIn Sender Rotation & Multichannel Outreach Tool

HeyReach is a LinkedIn outreach tool built for agencies, sales teams, and GTM operators who want to reach more leads, scale outbound, and book meetings without account risk.

It focuses on safe LinkedIn automation, sender rotation, unified inbox, multichannel workflows, and native GTM integrations. 

It includes unlimited sender accounts (depending on plan), safe automation steps, multichannel email integrations, reply handling, analytics, and team controls for serious outbound teams.

Here’s what you get with HeyReach:

• Sender Rotation to distribute messages across multiple LinkedIn accounts and reach more leads without triggering safety limits.
  
  
• LinkedIn Outreach Automation to send connection requests, messages, follow-up steps, and profile views automatically.
  
  
• Multichannel Outreach with native integrations for Instantly + Smartlead, so teams can switch between email ↔ LinkedIn easily.
  
  
• Analytics & Reporting to track acceptance rates, reply rates, sender performance, and booked meetings.
  

Pros and Cons of HeyReach

HeyReach Pricing

• Growth - $79/month, includes 1 LinkedIn sender, automation steps, integrations, unified inbox, analytics, and multichannel workflows.
  
  
• Agency - $999/month, includes 50 LinkedIn senders, all Growth features plus agency controls, workspaces, white-label, and support for client teams.
  
  
• Unlimited - $1,999/month, includes unlimited LinkedIn senders, all Agency features plus full scalability for large outbound teams.
  

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11. Buffer - Social Media Scheduling & LinkedIn Content Planner

Buffer is a social media scheduling tool that helps creators, small businesses, and agencies plan, post, analyze, and reply to content across different platforms, including LinkedIn.

It lets you create posts, schedule them in advance, review analytics, reply to comments, and manage multiple social channels from one workspace.

It also includes an AI assistant to help write posts, a content calendar, community inbox, and reporting, so teams can grow their LinkedIn presence in a more organized and consistent way.

Here’s what you get with Buffer:

• With LinkedIn scheduling & cross-posting, you can and publish posts for LinkedIn Pages and Profiles, and reuse content across other platforms.
  
  
• You can store ideas, write drafts, and organize content before publishing.
  
  
• Its AI writing assistant helps you generate post ideas, rewrite content, and adapt tone for LinkedIn.
  
  
• You can track engagement, impressions, followers, clicks, and more to understand what content works.
  
  
• With its Community Inbox, you can reply to comments on LinkedIn and other platforms from one dashboard.
  

Buffer Pricing

• Free - $0/month, connect up to 3 channels, 10 scheduled posts per channel, AI assistant, basic analytics, 1 user.
  
  
• Essentials - from $6/month per channel, unlimited posts, AI assistant, advanced analytics, hashtag manager, first comment scheduling, 1 user.
  
  
• Team - from $12/month per channel, unlimited posts, unlimited users, approval workflows, access levels, advanced analytics, community inbox.
  

Pros and Cons of Buffer 

12. Taplio - AI-Powered LinkedIn Content & Personal Branding Tool

Taplio is an AI-powered LinkedIn platform built to help creators, founders, and agencies grow their personal brand, create content faster, and turn engagement into pipeline opportunities.

It focuses on content creation, scheduling, analytics, lead discovery, and engagement, making it useful for people who want organic reach on LinkedIn without spending hours on writing or research.

Taplio’s Chrome extension and AI engine make it easier to generate post ideas, write posts, monitor metrics, and interact with prospects directly from LinkedIn.

Here’s what you get with Taplio:

• It has AI Content Creation to generate posts, hooks, outlines, and carousels based on 500M+ viral LinkedIn posts.
  
  
• Post Inspiration Library with 5M+ viral posts filtered by niche or keyword to find what performs well.
  
  
• One-Click Post Scheduling to stay consistent with content across a full posting calendar.
  
  
• Carousel Generator to turn ideas, YouTube links, or articles into LinkedIn carousels.
  

Pros and Cons of Taplio

Taplio Pricing

• Free Trial: 7-day Pro trial included on all plans with 30-day refund policy on first payment.
  
  

• Starter - $32/month, 0 AI credits, 0 comment credits, post scheduling, viral content library, carousel builder, basic analytics, Chrome extension.
  
  
• Standard - $49/month, 250 AI credits & 500 comment credits, AI post generator, repurpose tools, auto-reply/comment at scale, smart replies, engagement features.
  
  
• Pro - $149/month, unlimited AI & comment credits, dynamic 3M+ lead database, auto-connection requests, auto-DM likers/commenters, bulk DMs, advanced outreach tools.
  

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13. Clay - Data-Enriched Personalization for LinkedIn & GTM Outreach

Clay is a GTM data and workflow tool that helps marketing, sales, and RevOps teams find better leads, enrich data, and run more targeted LinkedIn + email outreach.

It connects AI agents, enrichment APIs, CRM data, and buying signals so teams can build smarter campaigns instead of sending generic messages.

Here’s what you get with Clay:

• Data Enrichment (100+ providers) to add emails, phones, firmographics, tech stack, and intent signals to your LinkedIn leads.
  
  
• AI Research Agents (Claygent) that research prospects online and return clean data for personalization.
  
  
• It has trigger workflows that detect job changes, funding, website visits, or social mentions and start outreach or alert reps.
  
  
• It has TAM & Audience Lists for building target account lists for LinkedIn ads, ABM, SDR outreach, and segmentation.
  

Pros and Cons of Clay

Clay Pricing

• Starter - $149/month, basic enrichment, audience building, and workflows.
  
  
• Explorer - $349/month, more credits, triggers, CRM sync, Claygent, and ABM features.
  
  
• Pro - $800/month, high enrichment volume, advanced workflows, enterprise-grade security, priority support.
  
  
• Enterprise - Custom, unlimited usage options, SOC2, SSO, dedicated onboarding, custom integrations.
  

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14. Crystal - Personality Insights for LinkedIn Messaging & ABM

Crystal is a personality intelligence platform that helps sales, marketing, and GTM teams personalize outreach on LinkedIn and email.

Instead of guessing how a prospect thinks, Crystal analyzes their LinkedIn profile and predicts personality traits (using DISC), communication style, motivators, and messaging preferences.

Here’s what you get with Crystal:

• It has LinkedIn Personality Insights for knowing how a prospect communicates, thinks, and makes decisions before sending outreach.
  
  
• Chrome Extension embedded on LinkedIn to view DISC insights, communication tips, and messaging preferences on profiles, Sales Navigator & Recruiter.
  
  
• Buyer Persona Enrichment to segment audiences using personality data for better marketing workflows.
  
  
• Meeting Coaching (Google Meet + Zoom) to get personality insights during calls so reps adjust their delivery in real-time.
  

Pros and Cons of Crystal

Crystal Pricing

• Free - Basic personality insights + Chrome extension access on LinkedIn.
  
  
• Premium - $59/month, 20 profile lookups per month, Chrome extension enhancements, CRM enrichment support (pricing varies by seat).
  
  
• Business / Enterprise - Custom, unlimited profiles, unlocks CRM enrichment (HubSpot & Salesforce), API access, bulk CSV enrichment, hiring features, usage reporting, Google Meet & Zoom overlays, and shared profile libraries (custom pricing).
  

Crystal does not price like typical LinkedIn automation tools, it prices based on data access & enrichment, not per outreach seat.

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15. AuthoredUp – LinkedIn Content Creation & Analytics Tool

AuthoredUp is a LinkedIn content creation and analytics tool built for creators, teams, and brands that want to grow through organic LinkedIn posting.

The entire platform is focused on content quality, performance insights, and consistent posting.

Here’s what you get with AuthoredUp:

• It has LinkedIn Content Studio to ideate, draft, format, and preview posts with hooks, CTA templates, readability grade, fonts, and emojis.
  
  
• Advanced Post Analytics to track impressions, reach, engagement, profile growth, follower growth, and performance patterns.
  
  
• Saved Posts Library to store and organize saved LinkedIn posts for research, content inspiration, and benchmarking.
  
  
• It has chrome extension to write, preview, format, schedule, and analyze posts directly inside LinkedIn.
  

Pros and Cons of AuthoredUp

AuthoredUp Pricing

AuthoredUp offers individual, team, and custom plans. Pricing is clear and billed monthly or yearly:

• Individual - $19.95/month, includes 1 profile, full editor, analytics, hooks & CTA templates, unlimited drafts, snippets, and company pages.
  
  
• Business - $14.95 per profile/month (min 3 profiles), includes everything in Individual plus multi-profile support, team analytics, sub-accounts, draft collaboration, and organization management.
  
  
• Custom Growth Plan - Contact Sales, for agencies and enterprises that need onboarding, training, invoicing, and dedicated support (min 10 profiles, billed annually).
  

Which LinkedIn Marketing Tool Should You Choose?

Choosing the right LinkedIn tool depends on what you want to do:

• If you just need basic LinkedIn connections & messaging, tools like Dux-Soup, Octopus CRM, LinkedHelper, Expandi, Dripify, Waalaxy work fine.
  
  
• If you need safer LinkedIn scaling with reporting & sender management, HeyReach or Zopto make more sense.
  
  
• If you need prospecting, targeting & buyer data, use Sales Navigator, Clay, or Crystal.
  
  
• If you want organic content growth & personal branding, use Taplio, AuthoredUp, or Buffer.

But if you want to do LinkedIn and email, use AI writing, manage many senders, and keep deliverability safe in one place, then Salesforge is the best all-in-one choice.

Start your 14-day free trial with Salesforge!

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