Leadinfo

Leadinfo is a B2B website visitor identification platform that matches visitor IP addresses against a company database to reveal which organizations are browsing a site. Identified companies appear in a real-time inbox laid out like an email client, with a company profile, pages viewed, time on site, and an automatic lead score based on engagement. The platform is built around GDPR compliance under Article 6(1)(f): IP addresses are not stored, identification does not rely on consent cookies, and only publicly available company data is surfaced. More than 60 native integrations push identified companies into CRMs, ad platforms, and messaging tools, while add-ons extend the product into automated outreach, on-site chat, and website personalization. Based in Rotterdam, Leadinfo reports coverage of 220 million companies across 214 countries and more than 20,000 users.

Features

     
• Real-Time Visitor Inbox: Identified companies arrive in an inbox-style feed with a full company profile, pages viewed, and navigation history rather than aggregate statistics.
     
• Automatic Lead Scoring: Visitors are ranked by time spent and engagement so sales teams can see which accounts to follow up first.
     
• Decision-Maker Contact Data: Identified companies can be enriched with LinkedIn profiles, email addresses, and phone numbers for the relevant contacts.
     
• 60+ Native Integrations: One-click connections to CRMs, Google Ads, LinkedIn Matched Audiences, Slack, Teams, and analytics tools move data without third-party middleware.
     
• Automation, Tags and Segments: Trigger-based actions, colour-coded tags, segments built from more than 20 filters, and shared comments support team follow-up.
     
• Personalization and Chat Add-Ons: Liquid Content adapts on-site messaging by visitor, Leadbot handles chat and booking, and screen recording replays visitor sessions.
   

Pricing

Leadinfo prices by the number of unique companies identified each month, with repeat visits from the same company counted once. A 14-day free trial establishes that volume before the company sends a tailored proposal. The price calculator on its pricing page lists:

     
• Up to 50 companies: €49 per month on annual billing, €59 billed monthly. Entry tier for low-traffic sites.
     
• 101 to 250 companies: €129 annual, €149 monthly. For sites with steady B2B traffic.
     
• 751 to 1,000 companies: €269 annual, €339 monthly. For larger marketing and sales teams.
     
• 1,501 to 2,000 companies: €449 annual, €549 monthly. Higher volumes above roughly 4,000 identified companies are quoted on request.
   

Leadinfo's own pricing sheet splits these volumes across three plans, Starter, Scale and Pro, which differ in user seats, number of automations, CRM automation, onboarding, and support level. Add-ons are billed separately, including Leadbot Business at €49 per month plus Autopilot email and LinkedIn automation, screen recording, and Liquid Content. Reaching a plan's lead limit does not stop collection, but further leads stay hidden until the plan is upgraded.

Pros

     
• Strong Value for the Price: Reviewers regularly describe identification quality as good relative to cost, particularly against more expensive competitors in the category.
     
• Fast, Simple Setup: Users report installing the tracking script and seeing results without technical help, often on the same day.
     
• Clear Analytics: Reviewers praise the clarity and accuracy of reporting, and the inbox layout for making visitor data easy to act on.
     
• Useful Traffic Visibility: Teams say seeing which companies browse the site improves coordination between marketing and sales.
     
• Broad Integration Coverage: CRM and advertising connections are frequently cited as making follow-up straightforward.
     
• Responsive Support: Reviewers mention quick, helpful contact with the Leadinfo team.
   

Cons

     
• Company Level, Not Person Level: A recurring complaint is that the tool names the visiting organization but not the individual, which limits precision at larger accounts.
     
• Uneven Data Depth: Some reviewers report thin detail on specific visitors, especially smaller or less well documented companies.
     
• Filtering Friction: Users describe difficulty screening out irrelevant traffic, which leaves unwanted prospects in the feed.
     
• Poor Fit for B2C: Identification depends on corporate IP addresses, so consumer traffic and remote workers largely go unrecognized.
     
• Cost Rises With Traffic: Because pricing tracks identified companies per month, growing sites move up tiers, and exceeding a limit hides further leads until the plan is upgraded.