Domo

Domo is a cloud data and AI platform that combines data integration, business intelligence, app building, workflow automation, and AI agents in a single product. It connects to more than 1,000 data sources, including Salesforce, SAP, Snowflake, Databricks, and Google BigQuery, prepares data with drag-and-drop ETL, and turns it into dashboards, reports, embedded analytics, and custom apps that can be shared across an organization or with external customers. For revenue teams, it centralizes pipeline, forecast, quota, and activity data so managers can track performance in real time, and one G2 reviewer reports that quarterly business review preparation, previously 10 to 15 hours per sales manager, has been largely eliminated. Its current positioning centers on governed data for AI agents, with prebuilt and custom agents, conversational AI over company data, and AI-assisted workflows. Domo's AI and data platform business is now part of Progress Software, and the product holds a 4.3 out of 5 rating on G2 from more than 1,000 reviews.

Features

• 1,000+ Data Connectors: Pulls data from CRMs, ERPs, marketing platforms, warehouses, spreadsheets, and databases into one place, or works with data where it already lives in the cloud.
• Magic ETL and Data Prep: Drag-and-drop transformations clean and prepare data without writing SQL.
• Dashboards and Embedded Analytics: Real-time charts, dashboards, scheduled reports, and analytics that can be embedded into external products and portals.
• Low-Code and Pro-Code Apps: Builds custom data apps on top of governed data for internal teams or customers.
• AI Agents and AI Chat: Prebuilt and custom agents automate reporting, alerts, and approvals, while conversational AI answers questions over company data inside dashboards.
• Workflows, Alerts, and Governance: No-code workflows and automated alerts act on data changes, supported by SSO, encryption, access controls, and observability.

Pricing

Domo uses consumption-based pricing with unlimited users rather than per-seat licenses:

• Free Trial: $0 for 30 days. Full platform access with unlimited users, onboarding support, self-service education, and one training session, with no credit card required.
• Custom Pricing: Contact for details. Credit-based consumption with a dedicated account team, volume discounts, custom add-ons, support packages, AWS PrivateLink, and a HIPAA-compliant environment.

Credits are consumed by actions such as storing data, updating tables, running workflows, and ML inference, and failed processes do not incur charges. Domo can also be procured through major cloud marketplaces, including AWS, using existing cloud budgets.

Pros

• Ease of Use: Reviewers consistently describe Domo as intuitive enough for non-technical users to access and analyze data on their own.
• Breadth of Integrations: Users praise the large library of pre-built connectors for combining data from many applications without heavy development.
• Magic ETL: Reviewers single out the drag-and-drop ETL for productive data transformation and faster reporting cycles.
• Strong Visualization: Users highlight clear, interactive dashboards for monitoring KPIs in real time.
• Single Source of Truth: Reviewers value consolidating scattered data into one validated platform, cutting manual report preparation.
• Unlimited Users: No per-user charges make broad rollout across an organization easier to justify.

Cons

• Cost at Scale: Reviewers describe pricing as high as usage grows and find the licensing model for users and storage confusing.
• Learning Curve: Users note that advanced features and administration take time to master, particularly for smaller teams.
• Visualization Flexibility: Some reviewers want more flexible and sophisticated chart customization options.
• ETL Governance Gaps: Reviewers request better version control, testing, and reuse for ETL, along with stronger centralized metric governance.
• Opaque Pricing: No public rates are listed, so budgeting depends on credit estimates from the sales team.
• Ownership Transition: Following the move into the Progress Software portfolio, buyers may want to confirm roadmap and support commitments during evaluation.