Business Development Representative (BDR) is a sales role focused on outbound prospecting - identifying and reaching out to potential customers who haven’t yet shown interest. BDRs are on the front lines of the sales process, responsible for generating pipeline by finding new leads, initiating conversations, qualifying prospects, and booking meetings for Account Executives (AEs).

Unlike SDRs, who often focus on inbound leads, BDRs are hunters. They research companies, craft cold emails or LinkedIn messages, make cold calls, and do whatever it takes to spark interest and get their foot in the door.

In short, BDRs don’t close deals - but they start them. Their work is critical to keeping the top of the sales funnel full and driving long-term revenue growth.