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Compare AI SDRs
Luru AI vs. Agent Frank
AI SDRs are transforming outbound by automating prospecting, outreach, and follow-ups. Agent Frank by Salesforge and Luru are two leading tools in this space, but they differ in key ways. While both leverage AI to streamline sales processes, Agent Frank provides a fully autonomous solution with deeper personalization, broader integrations, and a lower price point. This comparison will help you understand the strengths and limitations of each AI SDR so you can choose the best fit for your sales strategy.
Auto-Pilot (fully autonomous) and Co-Pilot (manual review)
AI-driven with human-in-the-loop oversight
Prospecting
24/7 automated lead generation and processing
AI identifies leads from various sources based on predefined ICP criteria
Personalization
Deep AI data analysis for highly personalized sales email sequences
AI crafts human-like, hyper-personalized messages with human review required
Integrations
Part of the Forge Ecosystem, doesn't rely on any third-party software
Limited integrations - supports CRMs like HubSpot and Salesforce but lacks built-in tools
Pricing
$499 per month
Starts at $800/month for limited features; full access costs $1,500/month
Customer Support
Dedicated account manager and 24/7 support via Slack
Account manager available, but real-time support is limited
While both Agent Frank and Luru offer AI-powered sales assistance, Agent Frank stands out as the smarter, more efficient, and cost-effective solution. With fully autonomous outreach and deeper AI-driven personalization, Agent Frank streamlines sales workflows without requiring human oversight. At just $499 per month, it delivers powerful automation at a fraction of Luru’s $1,500 full-access cost, making it the clear choice for businesses looking to scale smarter, faster, and more affordably.
In-Depth Comparison: Agent Frank vs. Luru AI
Agent Frank: The Fully Autonomous AI Sales Assistant
Agent Frank, part of the Salesforge ecosystem, is designed to automate outbound sales at scale. Unlike many AI tools that still require human oversight, our AI SDR Agent Frank runs completely independently in Auto-Pilot mode, handling prospecting, outreach, follow-ups, and even meeting scheduling.
Key Features:
Auto-Pilot & Co-Pilot Modes – Run fully autonomous outreach or review responses before they’re sent.
24/7 AI-Driven Prospecting – Never stop finding and engaging leads, even while you sleep.
Hyper-Personalization at Scale – AI deeply analyzes recipients’ industry, role, and engagement history for personalized outreach.
All-in-One Sales Ecosystem – Integrates with HubSpot, Mailforge, Leadsforge, and more for a seamless workflow.
Round-the-Clock Support – Dedicated account manager + 24/7 Slack support ensures you always have expert help.
Affordable Pricing – At $499 per month, Agent Frank is nearly 70% cheaper than Luru’s full-access plan.
Who is Agent Frank for?
Sales teams that want full automation without human intervention
Companies that need scalable, hyper-personalized AI outreach
Businesses that use HubSpot and other Salesforge tools
Organizations that need reliable, 24/7 customer support
Luru: AI with Human Oversight
Luru positions itself as an AI-powered sales assistant that automates parts of outbound sales while keeping humans in control. While it offers AI-driven prospecting and personalization, it requires human oversight for final content approval - which can slow down workflows.
Features:
AI-Powered Outreach – Generates personalized conversations based on a prospect’s online activity.
Multi-Channel Engagement – Supports email, LinkedIn, and other outreach channels.
CRM Integrations – Works with HubSpot and Salesforce but lacks a built-in email infrastructure.
Requires Human Oversight – AI drafts messages, but human review is required before sending.
Higher Price Point – Starts at $800 per month, with full access at $1,500 per month.
Who is Luru for?
Sales teams that prefer AI assistance but want to manually review content
Businesses already using Salesforce or HubSpot and don’t need additional integrations
Companies that prioritize human-in-the-loop workflows
Watch How Agent Frank AI SDR Works:
For a closer look at how AI SDR Agent Frank can supercharge your sales team, watch this video:
Experience Agent Frank
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