Agent Frank vs Ora: AI Sales Agent Comparison

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Lavender's Ora and Salesforge's Agent Frank unique.

Ora vs Agent Frank: AI Sales Agent Overview

Salesforge positions Agent Frank as a full, production-ready AI SDR that’s part of a cohesive Forge stack where prospecting, deliverability and infrastructure are bundled together seamlessly. Agent Frank highlights include:

• A complimentary Salesforge account to manage the Agent
• Unlimited email mailboxes, LinkedIn senders, workspaces and even seats
• 24/7 automated prospecting (with adjustable working hours if necessary)
• A Dedicated Account Manager
• Auto-Pilot & Co-Pilot modes
• Automatically generated multi-source hyper-personalized messages
• Fully customizable Agent personality
• Availability in 20+ languages
• Premium deliverability capabilities (including unlimited free warm-up via Warmforge)

This centers on augmenting or replacing routine SDR tasks so teams can generate more pipeline with fewer human hours and more predictable deliverability control.

• Ora, built by Lavender and powered by their Augmented Communication Intelligence (ACI), markets a different but complementary promise. They offer automated, research-driven and personalized email outreach that writes, optimizes and sends using signals from billions of historical emails and real-time buyer behavior.
• Ora performs deep research, prioritizes leads, and offers two control modes - LFG mode (full autopilot) and OCD mode (review before send) - so organizations can pick a balance between automation and human oversight.

Pricing Plans

Agent Frank provides flexible pricing oriented around outreach scale. Pricing is charged by Active Contacts (the number of prospects the Agent is processing at any given time), and annual billing includes 2 months free. There is no free trial and demos are required before purchase.

• From $599/mo for the base monthly billing plan (1,000 Active Contacts), where you get 1,000 active contacts maintained throughout the month (the agent will reach ~2,000 - 2,500 new leads per month and send ~6,000 - 7,500 personalized emails)

Note that infrastructure to process those contacts via email is not included in this base price. The Salesforge Stack offers multiple infrastructure options based on your budget/needs, so you don't need to stitch third-party products to make it work. The best options for Agent Frank include:

• Infraforge (dedicated IP email infrastructure) - starts at $33/month (billed annually) for 10 mailboxes.
• Megaforge (premium, multi-ESP distribution with smart distribution to maximize deliverability) - starts at $69/month for 20 mailboxes.

The Forge team will help set up the mailboxes and, additionally, the Mailforge (shared IP) and Primeforge (Gmail and Outlook) email infrastructure options are also available. Teams can also connect their own mailboxes from other providers if desired.

Ora requires contacting them for pricing details.

Email Deliverability & Infrastructure

Deliverability is crucial for cold outreach success - a brilliant sequence is worthless if emails land in spam - and this is one area where Agent Frank differentiates itself.

• Unlimited free warm-up via Warmforge
• Dynamic IPs
• Rotating mailboxes
• Spam checkers
• Placement tests
• ESP matching
• Mailbox health monitoring
• Deliverability metrics

And more. Building sender reputation gradually while spreading volume across addresses and IPs to avoid single-mailbox throttles or sudden reputation hits is crucial for a scaling business. And that's paired with proprietary infrastructure options:

• Mailforge (shared infra)
• Infraforge (private infra)
• Primeforge (Google/Outlook)
• Megaforge (multi-ESP premium infrastructure that combines the aforementioned infras to maximize deliverability)
• Or your team can connect your own infrastructure

Those infrastructure features reduce the risk of landing in spam and make multi-channel outreach more reliable, especially when you have a leads database and want to integrate email at scale.

• As an AI SDR that focuses solely on email, one would expect it to focus heavily on deliverability and infrastructure as well, but while it's framed as “built on best practices” informed by analyzing billions of emails and the system promises, Ora’s public page does not advertise proprietary ESP infrastructure options or a warm-up product like Warmforge.

For sales teams or lead generation agencies focused on large scale operations and high-volume cold outreach, Agent Frank’s model minimizes the operational burden of maintaining email metrics, domain health, and warm-up cycles so teams can scale sends across many mailboxes with less risk.

Autonomy & Workflow Semantics

When assessing autonomy - the very thing many buyers mean by “AI SDR” - both pages describe modes that let the product operate with varying levels of human control, but they present slightly different trade-offs.

• Agent Frank offers Auto-Pilot and Co-Pilot modes and is presented as capable of running 24/7 to find, enrich, sequence and book meetings with minimal human oversight

Salesforge frames the offering as an assistant that can be tuned for autonomy and provides a Dedicated Account Manager to steer the agent’s operating parameters as needed (everything from basic account setup to help in deciding on infrastructure type and volume).

Ora’s framing is tightly focused on two named modes:

• LFG mode (the hands-off, full-AI autopilot that finds and sends messages)
• OCD mode (a hybrid review-first experience where Ora writes messages and users swipe/approve)

Ora stresses time-savings and positions LFG/OCD as ways to scale while maintaining personalization.

Both approaches are valuable:

• Agent Frank’s page emphasizes continuous, managed pipeline generation + fluid infrastructural controls.
• Ora emphasizes speed, research-driven personalization and a human-in-the-loop (though less fully-automated) option for users who want to stay in command.

For teams whose priority is a fully managed outbound engine with infrastructure baked-in, Salesforge's Agent Frank underlines operator-level continuity.

Personalization & Customizability

Both product pages make personalization and research central to their value proposition, but they emphasize different sources and methods.

• Agent Frank highlights state-of-the-art multi-source hyper-personalization while placing it inside an operational model: you can upload knowledge bases, align personalization sources (prospect website, LinkedIn posts, blogs, etc.), and Agent Frank uses those inputs to craft messages.

The agent can also be customized with tonalities and goals to make sure the agent reflects brand voice and quality.

• Ora touts deep research - its ACI (Augmented Communication Intelligence) leverages large historical datasets + real-time signals and company/market signals to craft personalized outreach at scale.

While Ora promises fast, AI-first personalization out of the box, Agent Frank promises arguably stronger and more customizable personalization AI sales agent.

Customer support channels & resources

Customer support and onboarding resources materially change how quickly GTM teams, reps, and revenue leaders can extract value from an AI SDR - and they also shape how confidently businesses scale the technology across pipelines and CRM processes.

Salesforge takes customer support & resources very seriously, while coupling product tooling with a people-first enablement stack that’s designed to reduce onboarding friction.

Salesforge focuses on customer support and convenience and reduces the manual tasks sales teams often struggle with - no separate deliverability vendor, fewer manual data entry steps, and a partner focused on ironing out initial list hygiene and infrastructure.

Besides that, Agent Frank customers get:

• 24/7 email and live chat support
• Extensive documentation
• Youtube tutorials
• An active Slack community
• And even weekly AMA sessions

For growing sales teams and lead generation agencies that prefer to shift heavy operational overhead away from internal staff, Agent Frank’s model is a strong fit.

They offload the manual tasks that consume SDR time and let reps focus on higher-value activities like closing deals and handling qualified leads.

• Ora is product-first: the public support affordances shown are a straightforward email sign-up / “enter your email” CTA, links to Lavender’s Terms and Privacy pages, and case studies. Ora’s page emphasizes instant sign-up and self-service product flows with fairly minimal support channel availability.

Final Verdict - Which AI SDR Is Better For Booking More Meetings?

• If your top priority is fast, research-driven, personalized outreach, Ora (Lavender’s AI SDR agent) is a great fit and is explicitly pitched as an AI-native personalization layer built on billions of emails.
• But if your top priority is a vertically integrated, deliverability-first outbound engine where the AI SDR is bundled with dedicated email infrastructure, automated warm-up, mailbox/IP controls and a managed onboarding experience, Salesforge’s Agent Frank is the clearer fit.

Agent Frank explicitly calls out unlimited senders, infra options, warm-up automation, dedicated account management and much more.

Both products are AI SDR options with different emphases, Agent Frank's operational control and deliverability at scale emphasis gives it a solid edge.

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