Taylor Haren's Sales Automation Systems review: Unlimited Cold Outreach at Scale

Taylor Haren's Sales Automation Systems review: Unlimited Cold Outreach at Scale

Sales Automation Systems (SAS) is a Las Vegas–based B2B outreach agency founded by Taylor Haren, an entrepreneur and expert in sales automation and AI-driven cold email infrastructure. Taylor Haren is the Founder at Sales Automation Systems, which is deeply involved in sales automation. Its core promise is to cover clients’ entire total addressable market (TAM) with outbound emails. In practice, SAS sets up a massive multi-domain email infrastructure with AI-driven personalization and warm-up sequences to maximize deliverability. By automating follow-ups and sequencing, the agency “replaces entire SDR teams while maintaining quality at scale,” funneling leads and opportunities into clients’ pipelines. Taylor Haren has developed a master plan for his business that includes multiple tests and strategies to optimize outreach.

Sales Automation Systems is built around email. SAS sends millions of cold emails per month and has worked with notable clients like Fyxer and many more. SAS prides itself on using data-driven methods to connect with decision-makers across the world. In fact, SAS states that it sends sends over 3 million cold outbound emails monthly for its B2B and DTC clients, managing 3,000+ custom domains in-house. SAS ramps up hundreds of email accounts and ensures the system is fully loaded and rebuilt as needed for optimal deliverability and campaign success. This scale lets the agency reach thousands of leads continuously, aiming to drive signups and revenue.

How Sales Automation Systems Works

At its foundation, Sales Automation Systems sets up dedicated sending domains, warm up inboxes, and integrate with CRMs to manage lists and responses for all of its clients. Managing multiple email accounts and ensuring each account is properly configured is essential for building credibility and maintaining deliverability. Sending cold emails requires a well-structured email infrastructure to avoid landing in spam, and using multiple domains helps improve deliverability and reduce the risk of being flagged as spam. In practical terms, that means they sequence hundreds of thousands of emails (often through many domains to preserve deliverability) and may additonally run LinkedIn and phone touchpoints.

Beyond email, SAS also taps into LinkedIn outreach. They automate outreach, layering that on top of email blasts, which they link back to CRM systems for full reporting. In summary, SAS markets itself as a done-for-you, technology-driven outbound engine: you pay the retainer, and the team handles lead data, message copy, sending (with warm-up and monitoring), and multi-channel touches all on an ongoing basis. This appeals to companies that want huge outreach volume (and rely on automation) rather than manual or small-batch campaigns.

Services & Features

Sales Automation Systems’ main service offerings center on scalable cold outreach. According to their profiles, they provide:

• Cold Email Infrastructure: They build and manage dedicated sending domains, set up SPF/DKIM records, warm up inboxes, and monitor deliverability. The goal is to maximize inbox placement across Google and other providers.
• LinkedIn Outreach: SAS automates profile visits, connection requests, and messaging to complement email. This creates a multi-channel cadence.
• Sales Automation & Sequences: The team programs complex follow-up sequences in email and LinkedIn. They handle automated reply routing, unsubscribes, and negative replies (like “I'm not interested” responses) so campaigns keep moving.
• AI-Powered Personalization: They use AI scripts or platforms to personalize templates at scale – for example, dynamically inserting industry, company data, or pain points relevant to each prospect. This aims to boost reply rates.
• Data Targeting & Enrichment: SAS helps define your ideal customer profile and uses data tools (like Clay or in-house databases) to build out your TAM. They source and verify contact lists so that the outreach hits the right accounts.
• CRM Integration: The agency often hooks up campaigns to your CRM or HubSpot, automatically logging sent emails and responses. This lets your sales team pick up live replies instantly. They may even optimize your overall sales process workflow.

All these elements revolve around cold email deliverability and infrastructure. For example, SAS prides itself on managing thousands of domains and sending millions of emails, which implies a sophisticated setup behind the scenes. In practice, clients can expect SAS to ramp up hundreds of email accounts and IPs so the volume doesn’t overwhelm any single mailbox. They schedule campaigns carefully (often reaching each lead roughly every two months) to both not saturate the market and avoid spam traps.

Because SAS focuses so intensely on email, deliverability is a key feature. Their multi-domain strategy means they spread sends over different domains to keep bounce and spam risk low. They also reportedly saved “25 million dollars on SDR salaries” by automating so much of the outbound process. For companies concerned about inbox placement, that technical backbone can be a big selling point. In summary, SAS’s services are comprehensive and hands-off: they claim to give clients “a fully automated outbound machine” which covers list building, email sending, follow-ups, and reporting.

Deliverability and Performance

When it comes to sales automation systems, cold email deliverability is the linchpin that determines whether your outreach efforts actually reach your audience, or get lost in the void of spam folders. The backbone of any successful cold email campaign is a robust cold email infrastructure, which includes meticulous setup of SPF, DKIM, and DMARC records. These technical safeguards are essential for building trust with providers like Google and Microsoft, ensuring your campaigns land in inboxes, not junk tabs.

Taylor Harren and his team at SAS have taken deliverability testing to a new level, running what’s been called the world’s largest cold email deliverability experiment. By rigorously analyzing data across thousands of domains and millions of sends. Their Q4 2024 playbook, built on this data, emphasizes the critical role of follow-ups, reply rates, and ongoing data analysis in optimizing every campaign. It’s not just about sending more emails, but rather about sending smarter, with every domain and inbox working in harmony to maximize reach and results.

Pricing

Sales Automation Systems operates on a retainer model, and pricing is on the higher end. According to an industry analysis, SAS typically charges around $5,000 per month for its full-TAM service. This aligns with a comprehensive package: complete list building, email infrastructure, and ongoing campaign management.

Real User Feedback

Overall reviews highlights SAS’s reputation for mastery of cold email. The endorsement underscores that Taylor Harren is viewed as an expert who leverages innovative methods. Reviews highlight the agency’s expertise in managing cold email campaigns, reporting “significant improvements in lead quality and engagement”. In other words, companies say SAS’s campaigns brought in more qualified leads and replies than their previous efforts.

Clients also appreciate the focus on deliverability. With large volumes, inbox placement is crucial. Salesforge’s summary mentions that SAS’s attention to deliverability is “widely commended”. This suggests that many customers saw good inbox placement rates (avoiding spam folders) under SAS’s strategy. Additionally, the AI personalization is cited as a plus; marketers found that the personal touches made each email feel relevant, boosting reply rates beyond raw volume.

Of course, not all feedback is positive, but the consensus seems to be that SAS works best if you want hands-free, large-scale outreach.

Pros and Cons

Pros:

• Massive Reach & Volume: SAS can contact every lead in a target market using multi-domain cold email infrastructure. This gives clients broad market coverage and high volume, useful for products with wide appeal.
• Tech-Driven Automation: The agency automates nearly every step: list building, sending, follow-ups, CRM logging – reducing manual work. AI personalization and templating are strengths, so emails still read well at scale.
• Deliverability Expertise: With thousands of domains, SAS minimizes spam risk. Clients often see better inbox placement than they would managing just one or two domains. The focus on deliverability is consistently noted as a strength.
• Combined Channels: In addition to email, SAS runs LinkedIn outreach and can integrate phone sequences. This multi-channel approach often yields higher reply rates than email alone.
• Proven Track Record: The founder has led the agency to serve 70+ clients via referrals. Many customers praise the measurable lead generation results and time savings (some claim millions saved in SDR salaries).
• Ready-to-Scale Systems: If you’re a growth-stage or enterprise company with a big TAM, SAS’s systems can scale with you. They have experience with large lists and continuous campaigns, unlike smaller agencies.
• Significant Client Benefit: Half of the clients reported a noticeable increase in qualified leads within the first quarter of working with SAS.

Cons:

• High Cost: The premium service comes with a steep price tag. Even the “entry-level” appears to be $5K+ with a lengthy commitment. For many startups or SMBs, this may exceed budgets.
• Long Ramp-Up: Clients must be patient. You won’t see many meetings right out of the gate, but rather more on the long-term. If you need quick wins or have quarterly goals, SAS’s timeline may be a mismatch.
• Not for Small Niches: The model assumes you have a large addressable market. If your audience is very niche or tiny, SAS’s TAM approach could be overkill. Their strategy is designed for scale; tight, targeted campaigns might suffer under this volume approach.
• Less Personalization: By design, SAS leans on templates and scale. While they use AI to add details, some users note that the messaging can feel more “mass” than “handcrafted.” In their own pros/cons, SAS acknowledges that a high-volume strategy “may reduce personalization”. In other words, if your sales strategy relies on ultra-high-touch customization, this system might feel a bit impersonal.
• Vendor Lock-In: Engaging SAS effectively means adopting their full stack and process. You likely can’t use just parts of their service. This inflexibility is fine for some, but others might find it restrictive.
• Focus on Email: Almost everything runs through email domains. If Google changes its spam policies or a domain blacklists, there can be interruptions. Clients need to trust SAS’s technical juggling.

In short, the upside of SAS is the potential to dramatically scale outbound outreach. The downside is that it requires big budgets, patience, and a tolerance for automation-first tactics. If that aligns with your business needs, SAS can be a powerhouse. If not, some clients prefer more measured, personalized approaches.

What alternatives are available?

If you’re exploring B2B outreach solutions, it’s wise to also look at the Forge Experts. While SAS is one “trusted expert,” Forge Experts connects you with a whole directory of certified agencies and consultants who specialize in sales outreach. Each Forge Expert is vetted and trained on modern cold email and multichannel strategies, and many offer more flexible or varied models than a single large-scale agency.

The Forge Experts program includes agencies skilled in cold email deliverability, multi-channel campaigns (email + LinkedIn + phone), data enrichment, and AI-driven workflows. In practice, this means you can find a partner exactly tuned to your needs. For example, if your focus is on maximizing reply rates in a specific industry, you might choose an expert who emphasizes personalization and targeting rather than sheer volume. The Experts directory allows filtering by industry, campaign type, and specialty, making it easy to “find your perfect match”.

Finally, because the Forge Experts are certified by Salesforge, you get the confidence of quality standards. These agencies have proven track records and stay updated on best practices (think following Google’s latest spam rules or using the newest AI personalization features). This reduces the chance of surprises and ensures they know how to leverage any new features or platforms.

Ready to scale your outreach? Check them out!

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