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MarketStar says its sales programs have delivered 10x ROI, 15x lead growth, and 102% pipeline attainment. Those are impressive numbers. But if you are thinking about hiring MarketStar, the bigger question is whether you actually need to outsource that much of your sales process.
MarketStar does far more than lead generation. It can help with demand generation, direct and partner sales, customer success, and RevOps, so this is a much bigger commitment than hiring an agency just to book meetings.
I had the same question while researching them. So I went through MarketStar's service pages, pricing information, case studies, and available customer feedback to see what you are really getting.
MarketStar has been in outsourced sales since 1988 and says it has worked with 385+ clients. Still, it does not publish fixed pricing, and there is no independent customer feedback available online.
Below, I will walk through how MarketStar works, what it offers, the results it shares, what pricing appears to look like, and what I would check before signing a contract.
MarketStar looks like a strong option for enterprise B2B companies that want to outsource more than just lead generation.
It can support pipeline generation, direct sales, partner sales, customer success, and revenue operations under one model. The biggest strength is the depth of its sales support. MarketStar also publishes several strong case studies, including 15x conversion growth, $55M in pipeline, and 12x ROI in year one across different client programs.
The downside is transparency. Pricing is not public, and there is very little independent customer feedback, so most of the proof comes from MarketStar's own case studies and testimonials.
My view is that MarketStar is worth considering if you need a large, managed sales program across several parts of the revenue cycle. If you only need outbound prospecting or booked meetings, it may be more service than you need.
I have not been a MarketStar client, so this review is research-based. I evaluated the company the way I would assess any outsourced sales partner.
I went through its website, service pages, published case studies, and company information. I focused on how its outsourced sales model works, which parts of the sales process it handles, what its contracts and pricing look like, and whether its reported results are backed by enough detail.
MarketStar offers six main services that cover different parts of the revenue cycle, from generating pipeline to closing deals, managing partners, and growing existing accounts.
What stands out is the range of work MarketStar can take on. You can use it for one part of the revenue process, such as direct sales, or bring in support across sales, partner channels, customer success, and RevOps.
MarketStar's model is broader than simply sending you leads. It can provide the sales team and run the work needed to build pipeline, qualify buyers, and support opportunities further through the sales process.
MarketStar starts with strategic planning and ICP development to decide which accounts and buyers the sales team should focus on and how the campaign should reach them.
MarketStar can assign dedicated SDRs and BDRs to the program, with teams able to work across different markets and languages depending on the client's needs.
The outsourced team is trained and given the product knowledge, sales content, tools, and resources needed to sell the client's offer and communicate with prospects.
The team reaches buyers through calls, email, LinkedIn, and intent-based outreach, with the program designed to work with the client's existing sales process, tech stack, and revenue goals.
MarketStar's team identifies, engages, nurtures, and qualifies leads instead of simply handing over a contact list. Depending on the program, it can also support new business acquisition and account management further down the sales cycle.
MarketStar uses continuous measurement and optimization to track how the program is performing and improve the sales approach as the campaign runs.
MarketStar does not publish fixed monthly plans or a standard price list. Instead, it builds a custom price for each sales program based on what the client needs and the business outcomes the program is expected to support.
The final price depends on several things, including:
MarketStar uses what it calls a “fully burdened” cost model. In practice, that means the price may cover more than just a rep’s time. It can also include wages, benefits, recruiting, training, technology, IT, HR, management, facilities, and other support needed to run the program.
MarketStar says it typically aims to recruit, hire, and launch a program in about eight weeks. The timeline can stretch if the program requires additional systems or technology integrations. Once the program is live, MarketStar uses regular check-ins and quarterly reviews to monitor performance and adjust goals.
The biggest drawback is that you cannot estimate the cost without speaking to MarketStar directly. I also could not confirm a standard minimum contract value or contract length from the pricing information available, so I would ask about both before signing.
MarketStar has a large library of case studies across sales, demand generation, partner channels, and customer success. The results below come directly from MarketStar, so I would treat them as company-reported results rather than independently verified benchmarks.
The case studies are a strong part of MarketStar's proof because they cover different parts of the revenue cycle and large global sales programs. But most clients are described by industry rather than named, and the results are published by MarketStar itself.
So, I would use them as evidence of what MarketStar has delivered, not as a guarantee of what every client should expect.
You should consider MarketStar if:
MarketStar may not be the right choice if:
MarketStar can support a wide range of sales work, from demand generation and direct sales to partner sales and customer success. But you may not need to outsource the entire sales function.
If your biggest challenge is finding prospects, running outbound campaigns, and booking qualified meetings, the Forge Expert Network may be a more focused place to compare agencies.
The agencies in the network are certified within the Forge ecosystem and specialize in modern outbound. They are not a full replacement for everything MarketStar offers, but they may be a better fit if your main goal is generating pipeline.
Best for: B2B companies that want several outbound channels managed together.
Outbound Pros runs campaigns across cold email, LinkedIn, cold calling, and PPC. It also handles list building, data enrichment, and campaign management.
It works with B2B SaaS and tech companies that already have a working offer. Clients also approve every lead list and sequence before anything is sent.
Choose Outbound Pros if you want a team to find prospects, run outreach across several channels, and generate qualified meetings.
Best for: B2B software companies that are still testing who they should target.
Relevance handles prospecting, targeting, outreach, and meeting booking. It also uses AI to test different audiences and campaign ideas to find what works.
It is built for Seed to Series B companies that have not fully defined their ICP. Its managed service starts at $8,000 per month, plus a $6,000 setup fee.
Choose Relevance if you want to test different markets and ICPs while an outside team runs the outbound work.
Best for: Companies that want an agency to build outbound first and then hand it over.
B2B Boosted builds systems for lead lists, enrichment, signals, personalization, automation, deliverability, and multichannel outreach. Everything is set up in accounts owned by the client, so you are not dependent on the agency to keep the system running.
Its done-for-you service includes a 30-day pilot for £1,999 or a three-month sprint at £1,749 per month. Clients also keep the tables, prompts, and workflows created during the engagement.
Choose B2B Boosted if you want to build an outbound system your own team can eventually manage.
MarketStar is the better fit if you want to outsource a large part of your sales operation. But if your main goal is to build pipeline through cold email, LinkedIn, calling, and other outbound channels, these Certified Forge Experts give you a more focused option without taking over the full sales function.
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MarketStar is worth considering if you want to outsource a large part of your sales process. It can help with finding leads, building pipeline, direct sales, partner sales, customer success, and RevOps.
The main downside is that MarketStar does not publish fixed prices, and there is very little independent customer feedback. This makes it harder to compare the cost and customer experience before speaking with its sales team.
If you need a large outsourced sales team, MarketStar could be a good fit. But if you mainly want more qualified meetings through cold email, LinkedIn, calling, or other outbound channels, you may not need such a broad service.
In that case, take a look at Certified Forge Experts. You can find an outbound partner that fits your budget, market, and sales goals without outsourcing your entire sales process.
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