Belkins Review 2026: B2B Lead Generation & Appointment Setting Agency

Belkins Review 2026: B2B Lead Generation & Appointment Setting Agency

Belkins is a specialized B2B lead generation and appointment setting agency founded in 2017. It markets itself as an omnichannel sales partner that claims to deliver 100–400+ qualified appointments per year through tailored email, LinkedIn, and calling strategies. With over 10 years of collective experience, Belkins says it serves clients in 50+ industries. The company assigns dedicated account managers and SDRs to each client – essentially acting as an extension of your in-house sales team. In practice, Belkins coordinates everything from ICP research and multi-touch email sequences to follow-ups and call scheduling, all under one roof.

Belkins’ own materials show how a year of systematic outreach can ramp up appointments, deals closed, and revenue. In one example chart, steady monthly meetings and demos translate directly into new signed deals and growth in pipeline value.

In this review, we’ll cover how Belkins works, its core services and features, what makes it stand out from competitors, pricing notes, and real user feedback. We’ll also list pros and cons, and finally explore what is the best agency for you.

What Is Belkins and How Does It Operate?

Belkins is a full-service lead generation agency focused on outbound B2B outreach. Their approach is to give you a dedicated sales team – including researchers, copywriters, and outreach specialists – so you don’t have to hire in-house SDRs. According to TrustRadius, “Belkins is a lead generation service used to accelerate outbound sales. They provide a dedicated sales team, whose goal is to target the customer’s prospects, design account-based sales campaigns and convert pre-qualified prospects into qualified sales appointments”. In other words, Belkins handles the entire outbound sales process: defining your ideal customer profile (ICP), building prospect lists, crafting messages, and booking calls.

Belkins typically targets mid-market to enterprise clients, though they also work with smaller firms. Their clients include technology, manufacturing, financial services, healthcare, and many other sectors. Belkins has experience serving over 50 industries, including technology, healthcare, and financial services. On its Clutch profile, Belkins boasts that it has partnered with startups through Fortune 500 companies, “boosting business growth” with a 95% client retention rate. They emphasize an omnichannel strategy: combining cold email, LinkedIn outreach, and phone calls (with optional SMS/WhatsApp) so prospects see your brand multiple times. Each campaign is customized: Belkins promises to “avoid cookie-cutter approaches” by personalizing the go-to-market plan to your unique goals. They test and implement different approaches and new approaches in their campaigns to meet client needs and adapt to changing circumstances. Belkins adapts its lead generation strategies based on client feedback, which enhances lead quality and client satisfaction.

Services and Features

Belkins offers a range of lead generation services. The core ones are:

• Appointment Setting. Belkins focuses on booking qualified meetings for you. Their team researches decision-makers at target companies. They handle scheduling and reminders, delivering a steady supply of calls for your sales reps.
• Cold Email Outreach. This is Belkins’ mainstay. They design and run multi-step email campaigns on your behalf, writing customized email sequences and follow-ups. They emphasize manual list curation: dedicated researchers find and verify leads that match your ICP, then copywriters craft personalized templates that fit your brand voice. Their system includes ongoing deliverability maintenance (e.g. domain warm-up, monitoring via their proprietary tool Folderly) to keep open rates high.
• LinkedIn Lead Generation. Belkins also offers LinkedIn outreach services. They start by optimizing your LinkedIn profile and building a network of target prospects through connection requests, then they run LinkedIn campaigns to initiate conversations.
• Cold Calling. For clients wanting phone outreach, Belkins provides B2B cold calling. They offer both pure cold calling campaigns and “intent-based” calling (calling prospects after they show intent signals like an email open). Each calling campaign can be up and running in about 14 working days with full research and scripting done up front.
• Lead Research. Belkins’ research team hand-picks prospects to match your ideal customer profile. This means they don’t rely solely on purchased lists; instead, “dedicated researchers manually identify decision-makers who match your ICP”. They vet contacts with AI tools, remove irrelevant leads, and enrich the data.
• Other Services. Beyond these core offerings, Belkins also provides account-based marketing support, HubSpot CRM consulting, and email deliverability consulting. For example, they can audit your domain health and advise on DNS settings to ensure 97%+ email deliverability. They also position themselves as a white-label marketing partner, covering content, PPC, and more if needed.

What Makes Belkins Special?

Belkins distinguishes itself through a highly tailored, 360° approach. Unlike many agencies that provide just a software tool or a single email list, Belkins promises full personalization. They say they “craft personalized go-to-market plans” rather than using cookie-cutter templates. In practice, this means your campaign is customized at every step: a dedicated account manager and outreach team learn about your product, brand voice, and market, then continuously adjust messaging and targeting.

Another key advantage is their transparency and process. Belkins will share daily dashboards and weekly reports so you can see exactly which prospects were contacted and how they responded. This openness is rare among agencies: many clients appreciate that they can track every email and dial, rather than being in the dark about outreach quality.

Pricing

Belkins does not publish fixed pricing, since they tailor packages to each client. However, third-party sources give some hints. Anecdotally, one Reddit user reported that Belkins quoted about $3,000 plus $150 per booked meeting for their campaign.

Overall, expect Belkins to work on a monthly retainer model. You typically pay a base fee for a certain level of outreach (emails sent, calls made) plus any extras (like per-appointment fees or add-on channels). Every package includes lead research, strategy, and campaign management, but anything beyond the agreed scope (e.g. additional appointments) can add cost. Many clients compare this to hiring an outsourced SDR team – you trade a premium fee for fully managed demand generation.

Pros: 5 things customers liked about Belkins

1. High-Quality, Targeted Leads

Belkins delivers relevant, sales-ready contacts, not random addresses. Their rigorous research process means the booked appointments tend to be with decision-makers genuinely interested in the solution. As one satisfied client noted, Belkins’ team was “proactive” and focused on only the best prospects. A TrustRadius review reported “55 high-quality appointments” from Belkins, with leads closely matching the ICP. In essence, Belkins aims to fill a robust sales pipeline of qualified prospects, not just generate clicks or opens. This quality focus often leads to more productive sales conversations and higher close rates.

2. Multi-Channel Omni-Approach

Belkins stands out for its omnichannel outreach. Instead of relying solely on cold emails or cold calls, they layer channels. For example, a typical campaign might start with a cold email, then LinkedIn messaging, then a follow-up call, plus SMS or other touches as needed. This integrated approach generally yields better response rates. Many reviewers note that the multichannel mix helps break through outreach fatigue, since prospects see messages in different forms. The end result is a higher engagement rate than single-channel campaigns.

3. Dedicated, Personalized Service

Every Belkins client gets a dedicated account manager/SDR team, which means your project has hands-on attention. This team learns your brand and market deeply. Belkins claims “narrow industry knowledge” specialists are assigned to each campaign. In practice, users say Belkins’ strategists and copywriters tailor each message to the company’s voice and audience. Because the outreach is customized (and adjusted in real time based on feedback), the campaign feels much more bespoke than generic blast emailing. This high-touch relationship is a pro for companies that want full-service help and hands-on collaboration.

4. Transparency and Reporting

Belkins provides detailed reporting on campaign performance, which customers value. They record all calls, track every email send and response, and grant 24/7 dashboard access so you can monitor progress. This level of full transparency is often cited as a major benefit. For instance, their cold calling service highlights that every dial is logged and recorded for performance review. Clients can see exactly how many touches were made and how many leads were in each stage of the funnel. This accountability means you’re never blind to what the agency is doing. When issues arise (e.g. an email template not working), the team can pivot quickly because the data is clear. In short, Belkins’ management process is structured and visible, which builds client confidence.

Cons: 4 things customers disliked about Belkins

1. Higher Cost / Budget Required

Belkins’ premium service comes at a premium price. Several reviewers point out that the investment is substantial. As mentioned, many projects start at $10K+ per month, and ongoing campaigns can cost even more, especially with add-on channels or performance fees. This can be a barrier for very small businesses or those with tight budgets. You should expect Belkins to be at least as expensive as hiring several in-house SDRs. On the flip side, clients do report good ROI, but you need to pay upfront. For companies evaluating cost-efficiency, it’s important to weigh whether the quality of leads and time saved justify the retainer.

2. No Guaranteed Lead Volume

Belkins operates on a best-effort model rather than a strict guarantee of X meetings per month. This means you might not hit exactly the number of appointments you hoped for, depending on how prospects respond. Some clients felt this was a downside. While this appears to be an outlier, it highlights that Belkins doesn’t sign contracts with fixed deliverables like some other vendors might. You’ll get a dedicated team, but not an ironclad promise of output. This can be frustrating if you expect rigid guarantees – you’ll need to trust their process and allow for some variability, especially early on.

3. Better for Larger Accounts

Given its pricing and scale, Belkins is most effective when used by mid-sized or larger organizations with a clear sales process. A few feedback hints that their model may be overkill for very early-stage startups or companies selling low-ticket products. Additionally, the onboarding and strategy phases can be lengthy, so if you need super-fast results, the 2–4 week ramp-up might feel slow. In short, if your average deal size is tiny or your ICP list is very small, Belkins’ full-court press approach might not be a cost-efficient fit. They excel when there’s a well-defined target market and ample deal value to pursue.

4. Dependent on Continued Payments (Agency vs In-House)

Finally, as with any outsourced partner, some clients worry about becoming too dependent. One forum commenter warned that agencies like Belkins can act as a “black box”: if you stop paying, the outreach and results stop immediately. In other words, you don’t acquire internal capability – the pipelines live only as long as the contract does. This isn’t a unique flaw, but it bears noting. If your goal is to eventually have an in-house team, you may want to consider what knowledge transfer you get. Belkins does emphasize collaboration with your team and documentation, but those details vary by engagement.

Should You Consider Forge Experts Instead?

If you’re researching B2B outreach tools and agencies, you might wonder what other options exist besides Belkins. One increasingly popular alternative is the Salesforge Forge Experts directory. Rather than a single agency, Forge Experts is a curated network of hundreds of certified agencies and freelancers specialized in lead generation, cold email, LinkedIn outreach, and more. Each partner is vetted by Forge for expertise and results, and many focus on pay-for-performance or flexible pricing models.

For example, SalesAR (a Forge Expert) helps SaaS companies build pipelines through data-driven lead generation and multi-channel outreach. They handle ICP definition, prospect research, messaging, and booking meetings for you. Outbound Pros (another expert) generates qualified leads via AI-powered outbound systems and end-to-end campaign management. Because these experts specialize, you can match your needs more precisely: pick an agency that excels at your industry or channel.

The Forge Experts directory lets you search by industry, market, or specialty, read independent reviews, and compare multiple agencies in one place. This gives you more choice and transparency than committing to a single big agency. If Belkins sounds too large-scale or costly, a Forge Expert might offer a more customized, affordable plan. Many experts also blend automation tools with their service, giving you both tech and human support.

Ready to scale your outreach? Check them out!

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