I help B2B companies and agencies build outbound systems that actually generate more revenue and stable pipeline.
My focus is cold email, lead generation, and GTM execution. How I approach outbound differently:
- Offer-first, not inbox-first. I help sharpen the offer and angle before touching copy, so every campaign is built on something people actually want to reply to.
- Deep ICP mapping. I go beyond job titles and industries: triggers, pains, buying context, and language your prospects actually use.
- Research-backed personalization at scale. Using tools like Clay and other enrichment tools I blend data points and insights so emails feel personal and relevant without sounding like AI.
- Deliverability & infrastructure. Domains, warmup, sending limits, list quality, and bounce prevention so we can safely scale volume.
Performance proof:
• Every campaign I’ve personally run has delivered a 10%+ positive reply rate
• My top 2 campaigns hit 43% and 19% positive reply rates
Before cold email
Before going deep into outbound, I worked in social media marketing on Instagram and TikTok – growing online presence and improving branding for several brands. That experience taught me how content, positioning, and brand perception work, and I now use that to make sure cold emails feel aligned with the brand instead of fighting it.
Right now I’m more focused on building skills, systems, and long-term experience than on selling services.
