Atahualpa Maia

Atahualpa Maia is a GTM leader with more than five years of experience across B2B SaaS, sales tools, and outbound. He is the former VP of GTM at Salesforge, where he led revenue strategy across the six products in the Forge stack, from cold email infrastructure to an autonomous AI SDR. He defined product positioning, competitive strategy, ideal customer profiles (ICPs), pricing, and packaging. He also managed customer acquisition across product-led growth, founder-led sales, outbound, partnerships, and community. He worked from Brazil with buyers, agencies, founders, and sales leaders across North America, Europe, and Latin America. His articles on the Salesforge blog share his hands-on perspective on go-to-market strategy and outbound.