Gleam

Gleam is a marketing platform that helps GTM and growth teams capture leads, grow audiences, and drive pipeline through interactive campaigns, competitions, giveaways, lead capture forms, photo/video galleries, and reward programs. Used by 2.3M+ marketers across B2B SaaS, e-commerce, and consumer brands, Gleam turns one-off campaigns into measurable lead-gen events with 30+ entry actions (email signups, referrals, social follows, App Store reviews, UTM-tracked link visits, custom actions) and native integrations into the modern GTM stack, HubSpot, Salesforge, Salesforce, Klaviyo, Mailchimp, ActiveCampaign, Segment, and 100+ more. For sales teams, Gleam is the top-of-funnel layer that fills the CRM with qualified, opted-in leads ready for outbound.

Key Features

• 30+ Entry Actions: Capture leads through email signups, referrals, social follows, UTM link visits, App Store reviews, custom webhook actions, and more.
• Native CRM & ESP Integrations: Pushes verified leads directly to HubSpot, Salesforce, Klaviyo, Mailchimp, ActiveCampaign, and 100+ tools via Zapier and webhooks.
• Built-in Viral Loop: Referral-powered entry actions turn each lead into a multiplier — entrants invite friends to boost their odds.
• Lead Capture Forms: Standalone or embedded forms with conditional logic, custom fields, and instant CRM sync.
• Fraud Detection & Verification: Built-in entry validation, IP/email verification, and winner-picking that filters bots and duplicates.
• Real-Time Analytics & Webhooks: Track entries, referrals, and conversions live; push events to your analytics stack via webhooks or GTM.
• White-Label & Custom Branding: Remove Gleam branding, use custom domains, and match campaigns to your brand on paid plans.
• Embeddable Widgets: Drop campaigns onto any website, landing page, or Shopify store with a single embed code.

Pricing

• Free Plan: Run unlimited campaigns with Gleam branding and core entry methods.
• Hobby Plan: $10/month — remove Gleam branding, add custom CSS.
• Pro Plan: $49/month — full integrations (HubSpot, Klaviyo, Mailchimp, etc.), advanced entry methods, custom domains.
• Business Plan: $149/month — advanced fraud detection, priority support, higher entry limits, dedicated CSM.
• Enterprise: Custom pricing for high-volume teams with SSO, SLA, and dedicated infrastructure.

Pros

• Massive entry-action library (30+ methods) — the broadest in the giveaway/lead-capture category.
• Deep native integrations into the GTM stack, so leads land in the CRM verified and segmented.
• Free plan is genuinely usable, not crippled — strong entry point for early-stage teams.
• Trusted by 2.3M+ marketers including brands like Canva, Atlassian, Shopify, and Hostinger.
• Strong fraud detection, winners and lead lists are clean out of the box.

Cons

• Branded plans require an upgrade, Free plan keeps Gleam branding visible.
• Advanced segmentation and webhook routing best on Pro/Business tiers.
• Designed for marketing-led campaigns; sales-only teams may need pairing with an outbound tool (like Salesforge) to activate captured leads.