Agent Frank vs Nia by Persana AI: AI Agents Compared

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Persana's Nia and Salesforge's Agent Frank unique.

Nia by Persana vs Agent Frank by Salesforge: AI Sales Engagement & Development Agent Key Features

At a surface level both products pitch the same core value: an AI agent that automates outbound SDR work so sales teams get more meetings and more deals.

Persana’s Nia positions itself explicitly as a 24/7 AI Autopilot SDR that can “automate up to 90% of your sales development process." It emphasizes access to a huge contact database and multi-channel engagement.

Salesforge takes AI SDRs to the next level.

Agent Frank by Salesforge is a turnkey solution within a tightly integrated suite (The Forge Stack) - designed to run on auto-pilot and reduce all manual tasks that typically burden SDRs.

• A complimentary Salesforge account to manage the Agent
• 24/7 automated prospecting (with adjustable working hours if necessary)
• A Dedicated Account Manager
• Auto-Pilot & Co-Pilot modes
• Automatically generated multi-source hyper-personalized messages
• Fully customizable Agent personality
• Availability in 20+ languages
• Premium deliverability capabilities (including unlimited free warm-up via Warmforge)

Both pitch around scale prospecting, personalized outbound, and freeing reps for strategic work, but the packaging and operational model differs:

• Persana leans on scale via a huge data layer and consolidated GTM capabilities
• Salesforge leans on an entire seamlessly integrated execution stack (finding leads, infrastructure, deliverability, and automated outreach all under one umbrella)

Pricing Plans

Agent Frank provides flexible pricing oriented around outreach scale. Pricing is charged by Active Contacts (the number of prospects the Agent is processing at any given time), and annual billing includes 2 months free. There is no free trial and demos are required before purchase.

• From $599/mo for the base monthly billing plan (1,000 Active Contacts), where you get 1,000 active contacts maintained throughout the month (the agent will reach ~2,000 - 2,500 new leads per month and send ~6,000 - 7,500 personalized emails)

Note that infrastructure to process those contacts via email is not included in this base price. Recommended infrastructure options include:

• Infraforge (dedicated IP email infrastructure) - starts at $33/month (billed annually) for 10 mailboxes.
• Megaforge (premium, multi-ESP distribution with smart distribution to maximize deliverability) - starts at $69/month for 20 mailboxes.

The Forge team will help set up the mailboxes and the Mailforge (shared IP) and Primeforge (Gmail and Outlook) email infrastructure options are also available. Additionally, teams can connect their own mailboxes from other providers if desired.

Nia, on the other hand, requires contacting sales for a pricing figure.

Data Enrichment & Intent Signals

For teams that live and die by intent signals, contact data quality, and the ability to access major data sources, Persana’s message is simple and loud:

• Nia accesses 1B+ contacts, provides signal-based selling and promises high match rates for contact info so your outreach lands with the best prospects.

That breadth of data sources and emphasis on real-time intent signals and job postings makes Persana attractive when your GTM intelligence strategy needs comprehensive signal intelligence and deep enrichment across many data points.

On the other hand, Salesforge sells a different approach to data and enrichment:

• It sources from a massive database sources from multiple sources too, but additionally offers a stack where lead generation (Leadsforge), deliverability (Warmforge), email infrastructure (Mailforge/Infraforge/Primeforge), and outreach (Salesforge) live together.

That means fewer disconnected data flows, less waterfall data across multiple enrichment providers, and fewer manual triggers to stitch enrichment outputs into outreach workflows.

Additionally, Agent Frank supports various intent signals and allows uploading as many custom data sources as needed.

Email Deliverability & Infrastructure

Deliverability is the linchpin of cold outreach success, and this is one area where Agent Frank intentionally differentiates itself.

• Unlimited free warm-up via Warmforge
• Dynamic IPs
• Rotating mailboxes
• Spam checkers
• Placement tests
• ESP matching
• Mailbox health monitoring
• Deliverability metrics

And more. Building sender reputation gradually while spreading volume across addresses and IPs to avoid single-mailbox throttles or sudden reputation hits is crucial for a scaling business. And that's paired with proprietary infrastructure options:

• Mailforge (shared infra)
• Infraforge (private infra)
• Primeforge (Google/Outlook)
• Megaforge (multi-ESP premium infrastructure that combines the aforementioned infras to maximize deliverability)
• Or your team can connect your own infrastructure

Those infrastructure features reduce the risk of landing in spam and make multi-channel outreach more reliable, especially when you have a leads database and want to integrate email at scale.

• Persana’s pitch centers on consolidation of data and automation rather than selling its own in-house email infrastructure or deliverability options.

For sales teams or lead generation agencies focused on large scale operations and high-volume cold outreach, the difference matters. Agent Frank’s model minimizes the operational burden of maintaining email metrics, domain health, and warm-up cycles so teams can scale sends across many mailboxes with less risk.

AI Personalization & Data Sources

Personalized outreach is no longer “nice to have” - it’s fundamental.

• Persana's Nia leans hard into hyper-relevant messaging driven by signals (recent activities, company growth, job postings, etc.), and emphasizes AI-driven personalization at scale and multi-channel engagement so teams can deliver highly personalized outbound across email and LinkedIn.

Salesforge’s Agent Frank takes it a step further.

• Personalization sources are explicit and under your control - you choose whether Frank pulls from a prospect’s website, blog posts, and LinkedIn posts, and you can set tonality from nine tonal options to make sure messages reflect the company’s voice.
• Crucially, Salesforge allows the creation of a knowledge base (upload product brochures, documentation, website links, etc.), which becomes the factual, auditable source of truth the agent uses to represent your company.

That multi-source hyper-personalization matters for sales leaders worried about brand voice, compliance, or nuanced positioning.

Instead of relying purely on open web signals, Agent Frank’s knowledge-base approach reduces surprises and ensures your company’s voice is baked into every message.

• Persana’s signal-first model is great when teams want to combine intent signals and a massive set of data points to craft outreach that reacts to real-time intent signals and technographic/firmographic triggers.
• But Agent Frank’s knowledge-base + tonal control model excels when you want outgoing messages to be consistently on-brand and aligned to revenue operations playbooks without the variability that can come from too many external signal inputs.

For many sales teams the best result is a hybrid - strong external signals plus a company knowledge base - and Agent Frank’s setup explicitly enables that.

Customer Service & Resources

The onboarding and support experience matters - the faster you move from sign-up to outbound, the quicker you see ROI.

• Salesforge makes onboarding a visible, managed part of the Agent Frank story: you start with a demo, then a Dedicated Account Manager helps set up the account, create the knowledge base, configure infrastructure and warm up mailboxes.

That approach reduces the manual tasks sales teams often struggle with - no separate deliverability vendor, fewer manual data entry steps, and a partner focused on ironing out initial list hygiene and infrastructure.

Besides that, Agent Frank customers also get:

• 24/7 email and live chat support
• Extensive documentation
• Youtube tutorials
• An active Slack community
• And even weekly AMA sessions

For growing sales teams and lead generation agencies that prefer to shift heavy operational overhead away from internal staff, Agent Frank’s Account Manager model is a strong fit.

They offload the manual tasks that consume SDR time and let reps focus on higher-value activities like closing deals and handling qualified leads.

• Persana AI also provides support-oriented touchpoints, but the emphasis on its SDR (Nia) page is different. Persana invites sales teams to book demos, leans more into an enterprise positioning, and surfaces product resources such as integrations, templates, FAQs, customer stories, and a changelog.

Those elements signal an enterprise-grade onboarding path focused on consolidating major data sources and real-time intent signals, but Agent Frank’s support is engineered to remove overall friction in execution.

Scalability & Platform Ceilings

• Persana’s offering is compelling when your GTM intelligence requires pulling in signals from many major data sources and running complex workflows across consolidated datasets. It’s built to scale prospecting by leveraging a massive data corpus and signal-based selling.

Salesforge’s model scales in a different, more practical way.

• Instead of promising to be every team’s massive data hub, Agent Frank lets teams scale prospecting by removing dependencies on multiple enrichment providers, handling deliverability with purpose-built infrastructure, and offering Auto-Pilot with optional Co-Pilot review.

That approach addresses a very real pain point.

Many teams hit workflow ceilings not because they lack contacts, but because their tech stack forces manual research, verification, and deliverability management - tasks that create hard limits on how far you can scale without adding headcount.

But if your team does have a high headcount, Agent Frank additionally offers unlimited LinkedIn senders, unlimited mailboxes, unlimited workspaces, and even unlimited seats.

Agent Frank’s tighter stack reduces those hard limits and gives teams a cost-effective path to scaled systems without the overhead of managing a waterfall of enrichment and phone numbers from disparate providers.

Final Verdict - Which AI Agent Should You Add To Your Sales Team To Get More Deals?

Both Nia and Agent Frank are formidable AI SDR offerings with overlapping strengths: automated outreach, personalization, and the ability to increase meetings.

Persana’s strengths are clear and factual - massive data reach and playbooks that help modern GTM teams access comprehensive signal intelligence and replace fragmented point solutions.

Agent Frank’s strengths are, for many teams, more immediately impactful: a purpose-built Forge Stack that eliminates many of the operational headaches that accompany scale:

• Dedicated in-house email infrastructure (Mailforge, Infraforge, Primeforge)
• Warmforge to handle unlimited free warm-up
• Multi-ESP distribution (Megaforge)
• An explicit Auto-Pilot vs Co-Pilot control model
• Many personalization sources applyable, such as a knowledge base, so the company’s voice and messaging are preserved
• A Dedicated Account Manager that helps choose the quantity of mailboxes needed for your needs and helps set everything

Those concrete capabilities reduce disconnected data, manual research, and the need to stitch together multiple enrichment providers and outreach tools - exactly the pain points that create workflow ceilings and hidden costs.

Wanna hear more from the Forge?