Here is a situation I see often. A team is running cold outreach through Salesforge. Replies are coming in and pipeline is moving. Then the RevOps lead or the agency client asks: can we get all of this activity into our CRM? And the answer depends on which CRM they use and whether a direct integration exists between the two.
Sometimes it does. Salesforge has native integrations with several CRMs and tools. But when it does not, that is where OutboundSync fits. OutboundSync was built by Harris Kenny, who previously ran an outbound and CRM agency in Denver. He saw the same problem over and over: sales engagement tools and CRMs that should talk to each other but do not. So he built a product to connect them. Today, OutboundSync supports 35+ integrations, has synced over 70 million records, and is trusted by companies like Redis, Gainsight, and Sendoso.
For Salesforge users, the integration works through webhooks. Salesforge fires an event (email sent, opened, clicked, replied, bounced, unsubscribed, or LinkedIn replied), OutboundSync catches it, and writes the data into HubSpot or Salesforce on the correct contact and account record. Your CRM gets full activity timelines without anyone copying data manually.
I tested the Salesforge and OutboundSync integration end to end. Setup took less than 15 minutes. Here is how it works, step by step, so you can decide if it fits your workflow.
What Is OutboundSync and Why Does It Matter for Salesforge Users?
OutboundSync is an independent, third-party integration platform built specifically for outbound sales teams. It sits between your sales engagement tool (in this case, Salesforge) and your CRM (HubSpot or Salesforce or any other CRM).
The core problem it solves is simple. Cold outreach tools generate a ton of engagement data. Emails sent. Opens. Clicks. Replies. Bounces. Unsubscribes. LinkedIn replies. All of that activity happens inside Salesforge. But your CRM, where your pipeline lives, where your managers check reports, where deals get attributed, has no visibility into any of it.
OutboundSync fixes that by receiving webhook events from Salesforge and writing them into the correct CRM records.
A few things worth noting about OutboundSync specifically. It is SOC 2 Type II compliant. It supports both HubSpot and Salesforce as CRM destinations. And it is a managed integration, so there is no custom API work or middleware your team needs to build or maintain.
For Salesforge users, this integration significant. Salesforge already handles the hard part of outbound: finding prospects through Leadsforge, warming mailboxes through Warmforge, and sending multi-channel sequences across email and LinkedIn. OutboundSync closes the loop by making sure all of that effort is visible in the CRM.
What Salesforge Events Does OutboundSync Sync to Your CRM?
OutboundSync supports all the major engagement events that Salesforge generates through its webhook system. Here is the full list of what gets synced.
That LinkedIn replied event is worth calling out. If you are running multi-channel sequences through Salesforge (email plus LinkedIn), OutboundSync makes sure both channels show up on the same CRM timeline. Your sales team sees the full picture of engagement without switching between tools.
How Do I Set Up the Salesforge and OutboundSync Integration?
The setup process is straightforward. It takes four steps and about 15 minutes total. You will need admin access to both Salesforge (Growth plan or above) and OutboundSync, plus a connected CRM in OutboundSync (either HubSpot or Salesforce).
Step 1: Create a Webhook Receiver in OutboundSync
Log into OutboundSync and navigate to Webhook Receiver in the left sidebar. Click Create Webhook. Select Salesforge as your sales engagement platform.
You will then configure the webhook settings. This includes selecting your CRM profile (HubSpot or Salesforce), choosing the write method (I recommend Upsert to avoid creating duplicate records), and setting the approved events for data sync.
For CRM object mapping, OutboundSync uses the email domain to look up company records. This means when a webhook comes in for john@acme.com, OutboundSync maps it to the Acme company record in your CRM automatically.
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Step 2: Configure CRM-Specific Settings
The configuration screen changes slightly depending on which CRM you are syncing to.
For HubSpot: OutboundSync maps Salesforge events to HubSpot Company objects, HubSpot Contact objects, Activities, Default properties, and Custom properties. You can choose to create or update company records when a webhook fires for a domain that does not exist yet in HubSpot.
For Salesforce: OutboundSync maps to Salesforce Account objects, Salesforce Contact objects, Activities, and Assignments. The write method supports Upsert, so existing contacts get updated and new ones get created. You can also create custom fields directly from OutboundSync with System Administrator permissions.
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Step 3: Copy the Webhook URL
Once your OutboundSync webhook receiver is configured, copy the webhook URL. You will need this in the next step.
Step 4: Add the Webhook URL in Salesforge
In Salesforge, go to Settings, then Integrations, then Webhooks. Click Add Webhook.
Paste the OutboundSync webhook URL. You will need to create a separate webhook entry in Salesforge for each event type you want to sync. So if you want email sent, email opened, email replied, and LinkedIn replied events, that is four webhook entries, each pointing to the same OutboundSync URL.
My recommendation: enable all available events. The more data that flows into your CRM, the better your attribution and reporting will be. OutboundSync only charges based on sent message volume, so reply events, open events, and click events do not add to your bill.
What Are the Best Practices for Using OutboundSync With Salesforge?
After running this integration for a few weeks, here are the practices that made the biggest difference for me.
- Use Upsert as your write method. This prevents duplicate contacts in your CRM. If a contact already exists, OutboundSync updates the record. If it is new, it creates one.
- Enable all events from the start. It is easier to filter data in your CRM later than it is to go back and backfill events you did not capture.
- Map activities to CRM timelines. This gives your sales reps a full view of every touchpoint when they open a contact record. They can see that a prospect received three emails, opened two, clicked a link, and replied on LinkedIn, all in one place.
- Set up ownership rules. Make sure contacts get routed to the right rep in your CRM. OutboundSync supports owner assignment, so activity gets attributed correctly.
- Monitor webhook logs. Both Salesforge and OutboundSync have logging. Check them periodically to catch any delivery failures early.
How Does the Data Flow Between Salesforge, OutboundSync, and My CRM?
The data flow is one-directional and straightforward. Here is how it works at each step.
- A Salesforge sequence triggers an event. For example, an email is sent to a prospect.
- Salesforge fires an HTTP POST request to the OutboundSync webhook URL with the event data (contact email, event type, timestamp, campaign details).
- OutboundSync receives the webhook, processes the payload, and maps it to your CRM schema.
- OutboundSync writes the data to your CRM. This creates or updates the Contact record, logs the Activity on their timeline, and associates the activity with the correct Company or Account.
This all happens in real time. There is no batch processing or daily sync. When a prospect opens your email at 2:14 PM, your CRM knows about it at 2:14 PM.
One thing I appreciate about this architecture: because OutboundSync is the processing layer, Salesforge does not need a direct API connection to your CRM. That keeps the integration lightweight and means you do not have to worry about API rate limits on your CRM side.
Who Should Use the Salesforge and OutboundSync Integration?
This integration makes the most sense for specific types of teams.
Outbound agencies managing multiple clients. If you run Salesforge campaigns for clients who need activity data in their own CRMs, OutboundSync gives you a clean way to deliver that without building custom integrations for each client.
B2B sales teams with RevOps reporting requirements. If your leadership team expects outbound activity in Salesforce or HubSpot dashboards, this is the fastest way to get it there.
Teams running multi-channel outreach. If you use Salesforge for both email and LinkedIn sequences, OutboundSync makes sure both channels are visible in the CRM timeline. That multi-channel visibility is hard to get any other way.
Anyone tired of manual CRM logging. If your reps spend time copying data from Salesforge into HubSpot or Salesforce, this removes that entirely.
How Much Does OutboundSync Cost?
OutboundSync pricing is based on sent message volume. Importantly, only sent events count toward your plan. Opens, clicks, replies, bounces, and other engagement events are free.
Every plan includes onboarding support, block list sync, and unlimited connectors. Annual pre-pay gives you two months free. OutboundSync is also SOC 2 Type II certified, which matters if your organization has security and compliance requirements.
Can I Sync Salesforge to My CRM Without OutboundSync?
You do have other options. Let me walk through them honestly.
Zapier or Make: You can use Salesforge webhooks with Zapier or Make to push data to your CRM. This works for basic setups. But the moment you need CRM object mapping, deduplication, or block list management, you are building and maintaining custom automation workflows. It gets complicated fast.
Custom API integration: If you have engineering resources, you can build a direct integration between Salesforge webhooks and your CRM API. Full control, but full maintenance burden too. Every time Salesforge updates its webhook payload or your CRM changes its schema, someone on your team needs to fix the integration.
Manual logging: Some teams still do this. A rep sends outreach in Salesforge, then logs the activity in the CRM manually. This is the most common approach, and it is also the one that breaks down first. Reps stop doing it within a week.
OutboundSync sits in the middle. It is purpose-built for this exact use case, managed by their team, and does not require engineering resources on your end. For most Salesforge users, that is the right trade-off.
Check our other intergrations
Frequently Asked Questions
Does the Salesforge and OutboundSync integration support two-way sync?
Not currently. The integration is one-way: Salesforge sends engagement data to OutboundSync, which writes it to your CRM. Your CRM data does not sync back to Salesforge. For most outbound workflows, one-way sync is what you need since the CRM is the system of record for reporting and attribution.
Which Salesforge plan do I need for the OutboundSync integration?
You need the Salesforge Growth plan or above. The Growth plan includes webhook access, which is required for the OutboundSync integration to receive event data.
Can I use OutboundSync with both HubSpot and Salesforce at the same time?
OutboundSync supports both CRMs. If you use both HubSpot and Salesforce, the typical approach is to push data to HubSpot first using OutboundSync, then use the native HubSpot-Salesforce sync to move data into Salesforce. This avoids duplicate webhook processing.
Does OutboundSync charge for open and click events?
No. OutboundSync only counts sent message events toward your plan volume. Opens, clicks, replies, bounces, unsubscribes, and LinkedIn replies are all included at no additional cost. This is a significant distinction since most of the valuable CRM data comes from engagement events, not send events.
How long does the integration take to set up?
About 15 minutes if you already have an OutboundSync account with a connected CRM. The process is four steps: create the webhook receiver in OutboundSync, configure your CRM settings, copy the webhook URL, and paste it into Salesforge for each event type you want to sync.
Is OutboundSync secure enough for enterprise use?
OutboundSync maintains SOC 2 Type II compliance and publishes a Trust Center with their security posture. They also provide a public status page for uptime monitoring. For enterprise teams with strict data handling requirements, this level of certification is usually sufficient for vendor approval.
What happens if a webhook fails to deliver?
Both Salesforge and OutboundSync maintain webhook logs. If an event fails to deliver, you can identify the failure in the logs and troubleshoot from there. OutboundSync documentation includes a troubleshooting guide for common issues like authentication errors, missing CRM fields, and duplicate records.
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