Salesforge vs OutboundSync: a extra CRM layer

OutboundSync positions itself as a data router, a tool that syncs engagement data like opens, replies, and meetings from your cold outreach tool (like Instantly or Smartlead) into your CRM. In other words, it acts as a go-between, ensuring your outbound data lands where it should. Salesforge however does this all for free with native integration with top CRMs like Hubspot, Salesforce, Attio, Breakcold, and more.
Lets compare
CRM Sync
Free in any plan from $40/month
Starts a $99/month
Sending capabilities
Yes, built in
Only with additional tools
Cost Efficiency
Optimizes entire stack
Functions as a middleman
AI Personalization
Inbox & Domain Warm-up
Included for free
Not included

Integrations: All-in-One vs Specialist Connector

The biggest difference between these two platforms is how they think about integrations.

OutboundSync is designed to be the bridge between your cold outreach tool (like Smartlead, Instantly, or EmailBison) and your CRM (like HubSpot or Salesforce). It doesn’t send emails itself, but simply makes sure that all your campaign activity (opens, clicks, replies, bounces, and more) flows into your CRM automatically. You can even trigger workflows or update lead stages in your CRM based on replies. It’s a powerful solution if you already have a favorite cold email platform and just need it to talk to your CRM.

Salesforge, on the other hand, is the cold outreach platform. It comes with built-in CRM integrations for HubSpot, Salesforce Attio and GoHighLevel. So rather than connecting third-party tools, Salesforge does everything in-house: it sends the emails / LinkedIn messages, tracks the engagement, and syncs all that data back into your CRM without needing extra tools.

If you’re already using an external cold email tool and love it, OutboundSync is a seamless way to unify your data. But if you’re building or simplifying your outbound stack, Salesforge gives you everything under one roof.

Pricing breakdown

Let’s talk money, because this is where the value difference really stands out.

OutboundSync starts at $99/month for basic syncing capabilities, going up to $249 or more depending on how many emails you need to sync. But remember, that price only covers the integration, you still need to pay separately for the sending platform (like Smartlead or Instantly), warm-up services, and any additional email infrastructure. So while the sync itself is solid, the total cost of your stack can add up quickly.

Salesforge flips the script. Its entry-level plan starts at just $40/month, and that includes email and LinkedIn sending, built-in CRM sync, email warm-up, AI personalization, and more. Even at its higher-tier plan ($80/month), you’re still getting a full-featured cold outreach platform plus CRM integration for less than the base cost of OutboundSync alone.

In short: if you’re already invested in a specific outreach platform and just need a CRM connector, OutboundSync might be worth the spend. But if you want an all-in-one platform without stacking costs, Salesforge is clearly more budget-friendly.

Feature Set: Deep Sync vs Full-Stack Outreach

Now, let’s dig into what these tools actually do.

OutboundSync is a best-in-class sync engine. It tracks every email event and sends it straight into your CRM. It can update deals, move leads through your pipeline, and even help with attribution. It’s great for agencies and teams that want centralized data and full visibility across tools. But it stops short of running campaigns itself; everything else (personalization, sending, inbox management, warm-up) happens in external tools.

Salesforge, meanwhile, is a full-stack LinkedIn outreach and cold emailing platform. It handles everything:

  • Sequence building and automation
  • AI-powered personalization
  • Inbox warm-up and rotation
  • CRM syncing (HubSpot and Salesforce)
  • Multilingual support
  • Reply management
  • Deliverability tools

And you don’t need to bolt on anything else. Salesforge has numerous features under its belt including: warming up mailboxes, personalizing messages, allowing for easy workspace management and more. For teams who want to run powerful outbound campaigns without managing a dozen different tools, it’s a great solution.

Best for Agencies and Sales Teams: Which Should You Pick?

Choose OutboundSync if…

  • You only want to use tools like Smartlead, Instantly, or another outbound platform you like.
  • Your team is deeply integrated with HubSpot or Salesforce and wants precise activity tracking.
  • You need to push detailed campaign engagement into your CRM for better reporting and attribution.
  • You’re running campaigns across multiple clients or teams and want a clean, centralized integration layer.

Choose Salesforge if…

  • You want one tool to handle cold outreach, personalization, warm-up, CRM syncing, and deliverability.
  • You’re starting from scratch or want to reduce the number of tools in your stack.
  • Budget matters, and you don’t want to pay separately for integrations, warm-up services, or AI features.
  • You want to launch and scale outreach campaigns fast, without technical setup or tool juggling.

Final Verdict: Flexibility vs Simplicity

If you’re looking for the most flexible connector to plug your favorite email tools into your CRM, OutboundSync is a powerful option. But it’s just one piece of the puzzle, which means you’ll need to pay for the rest.

If you’re looking for an all-in-one cold outreach platform with CRM sync, warm-up, and AI baked in, Salesforge does everything OutboundSync does (and more) at a fraction of the cost.

For most agencies and sales teams, especially those building lean, efficient outbound engines, Salesforge’s free integrations and full feature set make it a clear winner.