Heepsy

Heepsy is an influencer marketing platform that helps brands and agencies run creator campaigns on Instagram, TikTok, YouTube, and LinkedIn. Its database covers more than 20 million creators, searchable by niche, location, audience size, and engagement rate, or through plain-language AI search and lookalike search based on creators a brand already likes. Advanced profiles show how authentic an audience is, including genuine versus suspicious followers, unusual growth patterns, and full demographics, so budget goes to real influence. From there the platform handles outreach with templates and automated follow-ups, organizes each campaign in its own project workspace, pays creators by card with funds held until delivery, tracks published posts automatically, and produces ROI reports that include sales data from Shopify and WooCommerce. Heepsy states that more than 50,000 brands and agencies use it, and positions itself as a full influencer toolkit priced for small and mid-size teams rather than enterprise budgets.

Features

     
• AI and Lookalike Creator Search: Plain-language queries, lookalike matching, and more than 30 filters cover over 20 million creators across four networks.
     
• Audience Authenticity Checks: Advanced profiles flag suspicious followers and unusual growth alongside location, age, and interest demographics.
     
• Bulk Outreach with Follow-Ups: Creators can be contacted individually or in bulk using templates, automated follow-ups, and two-way email sync, replying from their own inbox.
     
• Projects and Collaboration Management: Each campaign keeps its creators, conversations, agreements, deliverables, and files in a dedicated workspace.
     
• Protected Creator Payments: Creators are paid by card inside Heepsy, with funds held until the work is delivered as agreed.
     
• Content Tracking and ROI Reporting: Posts and stories are captured by mention, hashtag, or timeframe, and reports combine reach, engagement, cost, and Shopify or WooCommerce sales.
   

Pricing

Heepsy offers a free plan and three self-serve paid tiers, with annual billing saving 25 percent:

     
• Free: $0. 500 search results and 10 advanced profiles per month, one project, AI, lookalike and text search, 30-plus filters, and Shopify and WooCommerce integration.
     
• Starter: $69 per month billed annually, or $89 monthly. 5,000 results, 100 advanced profiles, 300 outreach emails, and 5 tracked creators per month, with unlimited projects, bulk emailing, the creator marketplace, and sales tracking.
     
• Plus: $149 per month billed annually, or $199 monthly. 25,000 results, 500 advanced profiles, 500 mailing sequences, and 100 tracked creators, adding creator payments, campaign reporting, contact export, and audience authenticity filters.
     
• Advanced: $229 per month billed annually, or $299 monthly. 100,000 results, 2,000 advanced profiles, 2,000 mailing sequences, and 400 tracked creators, adding priority support, branded application pages, and AI email compose.
   

Custom plans for large teams and agencies add API access, custom integrations, a dedicated account manager, and SLA support, priced on request. There is no annual lock-in, and plans can be upgraded, downgraded, or cancelled at any time from the account.

Pros

     
• Easy to Use: G2 and Capterra reviewers consistently highlight the intuitive interface and how quickly influencer discovery can be done.
     
• Fake Follower Detection: Reviewers value the audience authenticity checks for avoiding creators with inflated followings.
     
• Strong Value for Money: Capterra reviewers describe the platform as good value, and its pricing sits well below enterprise influencer suites.
     
• Genuine Free Plan: The free tier has no time limit or card requirement, so teams can test search quality before paying.
     
• End-to-End Workflow: Discovery, outreach, payments, tracking, and reporting run in one tool, addressing earlier reviewer requests for built-in relationship management and reporting.
     
• No Lock-In: Plans can be cancelled at any time, and upgrades and downgrades are self-serve.
   

Cons

     
• Strict Refund Stance: A Capterra reviewer describes being refused a refund within half an hour of signing up after finding the platform did not suit their needs.
     
• Entry Tier Restrictions: The same reviewer reports that smaller creators and some basic filters were unavailable on the starter plan, and cites a 12 percent fee on in-platform creator payments.
     
• Limited Network Coverage: G2 reviewers note that coverage stops at the major networks, with no support for emerging or niche platforms.
     
• Cost for Small Teams: Reviewers mention that pricing can deter smaller businesses, and payments and campaign reporting only begin at the Plus tier.
     
• Monthly Caps Throughout: Results, advanced profiles, outreach emails, and tracked creators are all capped each month, so active programmes can reach limits quickly.