Re-Engage Churned Customers with Winback Campaigns

Don’t let churned customers stay gone for good. This workflow helps you identify which former clients are worth re-engaging - and when. Import your churned customer list into Clay and enrich it with new data points like funding rounds, leadership hires, or tech stack changes. These signals reveal which accounts might now have renewed budget or needs. Once filtered, push the high-potential ones into Salesforge to launch personalized winback sequences (“We’d love to have you back”) that re-open conversations with warm familiarity. By blending enrichment with automation, your customer success and sales teams can revive lost revenue efficiently.

Use Cases:

• Customer churn recovery
• Reactivation campaigns
• Retention initiatives
• CSM-led outreach